Clearbit is a comprehensive B2B marketing intelligence platform designed to enhance sales prospecting, marketing efforts, and data-driven decision-making for businesses. Here’s a detailed overview of what Clearbit does and its key features:
What Clearbit Does
Clearbit is a powerful tool that helps businesses identify, engage, and convert potential customers by providing enriched data and insights. It leverages AI and machine learning to gather, process, and deliver high-quality B2B data, enabling companies to optimize their marketing, sales, and analytics strategies.Key Features and Functionality
Target Market Builder
Clearbit’s Target Market Builder allows users to access every B2B company on the internet, enabling them to build a comprehensive audience of potential customers. This feature goes beyond simple target account lists, providing a 360-degree view of the B2B target market.Intent Conversion
The platform helps businesses convert intent into pipeline by identifying anonymous website visitors and deciphering their intent. This is achieved through the Clearbit Reveal API, which de-anonymizes website traffic, and the Clearbit Discovery API, which identifies visitors matching specific criteria such as company size or annual revenue.B2B Contact Database
Clearbit offers one of the world’s best B2B contact databases, featuring over 30 million verified contacts. This database provides extensive person profiles, including firmographics, technographics, employee data, funding details, and more. Users can access accurate, up-to-date information to fuel their go-to-market efforts.Real-Time Data Activation
Clearbit’s real-time data activation capabilities include:- Website Visitor Identification: Uncover anonymous traffic to understand who is visiting your website.
- Lead Enrichment: Fill in missing information and route leads effectively.
- Lead Scoring: Prioritize high-fit, high-intent prospects based on their browsing behavior.
- Dynamic Website Personalization: Display relevant content based on visitor attributes such as industry or company size.
Data Enrichment and Integration
Clearbit’s Enrichment API collects and sorts data points from over 250 public and private sources, ensuring comprehensive coverage of the B2B landscape. This data is automatically updated and can be integrated with various systems like CRM (Salesforce, HubSpot), marketing automation tools, and other B2B platforms. The data can also be used to pre-fill forms, reducing friction in the lead capture process and improving form completion rates.Predictive Lead Scoring and Segmentation
Clearbit allows for automatic lead scoring based on browsing behavior and other attributes. It also enables the segmentation of website visitors into different conversion flows based on industry, company size, employee range, or other details. This helps in engaging high-fit visitors via personalized chats and setting up real-time notifications via email, Slack, or Salesforce.Additional Tools
- Clearbit Connect: A free Chrome extension that allows users to find emails and contacts by company name or job title.
- Form Optimization: Tools to dynamically pre-fill forms with accurate information, enhancing the user experience and increasing form completion rates.
- AI-Driven Data Improvement: Clearbit uses AI to improve its core data set, categorizing and extracting data attributes from unstructured text, audio, and video, making the data more valuable for sales and marketing teams.