Native AI is a comprehensive market intelligence platform designed to help brands, agencies, and market research firms gain a deeper understanding of their customers and stay ahead of consumer trends.
What Native AI Does
Native AI is tailored for marketing, product, and research teams to analyze and interpret vast amounts of qualitative and quantitative data. The platform aggregates data from various sources such as surveys, social media, review sites, and forums to provide actionable insights into customer feedback and consumer behaviors.
Key Features and Functionality
Data Analysis and Insights
Native AI employs natural language processing (NLP) to extract valuable insights and sentiment from the collected data. This allows users to identify trends, understand customer preferences, and predict future behaviors.
Automated Tracking
The platform automates product and keyword tracking across the internet, enabling users to monitor their products and competitors’ products in real-time. This feature includes custom tracking based on any keyword or phrase, helping brands stay updated on market dynamics.
Digital Twins
Native AI allows users to interact with digital clones (Digital Twins) of their customers and competitors’ customers. These profiles are automatically updated with new product reviews and can be filtered by demographics, purchase channels, behaviors, and more to obtain tailored feedback.
Quality IQ Scoring
The platform uses a proprietary algorithm to score products based on a combination of qualitative and quantitative consumer reviews and retailer data. This scoring, known as Quality IQ, is updated daily and helps brands compare their products with those of their competitors.
Customizable Dashboards and Reports
Native AI offers customizable dashboards and reports with a wide range of visualization options. This feature helps users identify trends and make data-driven decisions to enhance their products, customer experiences, and marketing strategies.
Real-Time Alerts
Users can set up alerts for specific products or keywords to monitor over time, ensuring they are always informed about emerging trends and opportunities.
Multi-Channel Integration
The platform is connected to hundreds of distribution channels, allowing brands to keep track of consumer feedback regardless of where their products are sold.
By leveraging these features, Native AI provides a single destination for brands to manage product reviews, analyze competitors, and interact with detailed customer profiles, ultimately driving better consumer insights and strategic decision-making.
