Product Overview of Retargetly
Retargetly is a leading data and technology company based in Latin America, specializing in first-party data management, enrichment, and activation for digital advertising. Here’s a detailed look at what the product does and its key features:
Core Functionality
Retargetly provides a comprehensive Data Management Platform (DMP) that enables clients to collect, organize, and enrich their first-party data. This platform allows clients to connect their proprietary data sources, create clusters, extract insights, and activate these insights as audiences in digital campaigns.
Key Features
Identity Graph and Data Management
- Retargetly’s unique identity graph, IDx, is a crucial component that recognizes and reaches consumers using persistent, first-party identifiers. This graph is now integrated with Epsilon’s CORE ID, enhancing the ability to build accurate, individual profiles without relying on third-party cookies.
Data Segmentation
- The platform offers advanced data segmentation capabilities, allowing clients to identify standard or custom target audiences. Segmentation can be based on various categories such as installed applications, geolocation, research panels, offline data, affinity, purchase intent, and demographic data.
Audience Insights and Activation
- Retargetly provides unparalleled audience insights, enabling clients to build custom addressable audiences that are activated across all major digital channels. These audiences are measured against core marketing KPIs such as sales and brand engagement.
Direct Publisher Integration
- The company has direct publisher integration, giving access to high-quality insights on customers with behavioral and contextual data. This integration helps in bridging the gap between online and offline data.
Offline Data Onboarding
- Retargetly’s offline data onboarding capabilities allow clients to integrate offline data into their digital strategies, ensuring a holistic view of customer behavior.
Advanced Configuration and Integrations
- The platform supports various advanced configurations, including container tag implementation, user cookie sync processes, taxonomy creation, and integrations with platforms like Google Analytics, Facebook, and other advertising exchanges. This facilitates seamless data collection and synchronization across different channels.
Privacy and Data Protection
- Retargetly is committed to data privacy and complies with all applicable Data Protection Laws. The company uses data hashing to encrypt all identifiable data within its platform, ensuring the security and anonymity of user information.
Additional Capabilities
Google’s Privacy Sandbox
- Retargetly has been testing Google’s Privacy Sandbox, specifically the Topics API, to enhance anonymous customer profiles. This involves using Topics as an additional signal for segmentation and optimization models, combining contextual features, first-party data, and other APIs to maximize results.
Cross-Device Segments
- The platform allows for cross-device segmentation, enabling clients to reach users across all their devices, ensuring a cohesive and personalized advertising experience.
In summary, Retargetly is a powerful tool for brands and agencies in Latin America, offering robust data management, advanced segmentation, and audience activation capabilities. Its integration with Epsilon’s technologies further enhances its ability to deliver personalized and effective digital advertising solutions.