Marigold Engage by Sailthru is a comprehensive marketing automation and personalization platform designed to help businesses deliver highly personalized and effective marketing campaigns across multiple channels. Here’s an overview of what the product does and its key features:
What Marigold Engage Does
Marigold Engage empowers marketers to optimize the customer lifecycle by delivering personalized messaging across various channels, including email, SMS, mobile, web, and other touchpoints. The platform is tailored to enhance engagement, retention, and revenue by leveraging advanced AI and machine learning technologies.
Key Features and Functionality
Cross-Channel Marketing
Marigold Engage allows marketers to unify their marketing efforts across multiple channels, creating seamless and cohesive customer journeys. This includes integrating email, SMS, mobile app messaging, web personalization, and other channels to ensure a consistent and personalized experience for customers.
AI-Powered Personalization
The platform utilizes AI and machine learning through its built-in AI layer, Cortex, to boost conversions, visitor engagement, and customer relations. It enables highly targeted messaging at the individual level, using robust customer profiles that combine data from various sources.
Customer Data Unification
Marigold Engage brings together data from different sources to create detailed, actionable customer profiles. This unified view of the customer enables sophisticated personalization and informed decision-making at every scale.
Lifecycle Optimization
The platform features a Lifecycle Optimizer that helps marketers build, test, and deploy effective cross-channel campaigns. This includes enhanced capabilities such as multi-touch, multi-channel campaigns, powerful retargeting, and automated workflows with future activation times. It also allows for the creation of dynamic segments and the reuse of portions of journeys, making campaign management more efficient.
Automation and Workflow Management
Marigold Engage offers an intuitive drag-and-drop interface for campaign management, making it user-friendly even for marketers without extensive technical expertise. The platform includes features like enhanced scheduling, allowing marketers to set up workflows with future activation times, and time-saving workflows that streamline campaign execution.
Seamless Integrations
The platform integrates with a variety of other marketing technologies and data sources, including popular eCommerce platforms, CRMs, and other tools. It also offers an open API for custom integrations, ensuring a unified view of the customer and seamless interactions across all channels.
Performance and Analytics
Marigold Engage provides robust analytics and reporting capabilities, offering actionable data and key marketing insights. This helps marketers measure the effectiveness of their campaigns and make data-driven decisions.
Industry-Specific Solutions
The platform is particularly suited for enterprise B2C companies in industries such as retail, media, publishing, travel, and finance. It also offers specialized solutions for eCommerce and content audience engagement, making it a versatile tool for various business needs.
In summary, Marigold Engage by Sailthru is a powerful tool for marketers looking to leverage advanced personalization, automation, and cross-channel marketing capabilities to build lasting customer relationships and drive business growth.
