Product Overview of Sift
Sift is a cutting-edge platform specializing in digital trust and safety, designed to empower businesses of all sizes to prevent fraud, enhance user experience, and increase revenue. Here’s a detailed look at what Sift does and its key features and functionality.
What Sift Does
Sift is a leader in digital fraud management, utilizing advanced machine learning and a robust global data network to help businesses make accurate, real-time decisions. The platform is engineered to stop various types of fraud, including payment fraud, account takeovers, content abuse, and more, while also improving user acceptance rates and reducing the time spent on manual reviews.
Key Features and Functionality
Real-Time Risk Scores
Sift generates real-time risk scores based on a wide array of signals, including device, user, network, and transactional data. These scores range from 0 to 100, with higher scores indicating higher risk levels. The platform provides unique scores for different types of fraud, allowing businesses to make informed decisions at various lifecycle events such as account creation, order placement, and login attempts.
Advanced Machine Learning
Sift’s machine learning systems identify complex patterns of behavior that may indicate fraudulent activity. These patterns are often too subtle for human detection and are continuously refined as more data is fed into the system. This ensures that the risk predictions become increasingly accurate over time.
Integration and Automation
The platform integrates seamlessly with existing systems using modern REST APIs, JavaScript snippets, and SDKs for iOS and Android. Sift offers Workflows, a powerful rules automation platform, and Review Queues, which enable businesses to automate decision-making processes and streamline their operations. This automation can significantly reduce the time spent on manual reviews by up to 80%.
Comprehensive Solutions
Sift provides a suite of solutions tailored to different aspects of fraud prevention:
- Payment Protection: Detects and prevents fraudulent transactions.
- Content Integrity: Protects against spam and scams to maintain brand loyalty.
- Account Defense: Stops sophisticated account takeover attacks.
- Dispute Management: Mitigates chargeback losses and streamlines the dispute process.
Global Data Network
Sift leverages a rich and tenured global data network that combines user insights with advanced automation capabilities. This network assesses interconnected risks across industries and continents, continuously fueling and refining Sift’s AI and ML models.
User Insights and Community
The platform offers unprecedented user insights and access to a community of fraud experts. This community helps businesses pinpoint new opportunities for growth at each step of the customer journey.
Benefits
- High ROI: Businesses can achieve up to a 285% return on investment.
- Improved User Acceptance: Increase user acceptance rates up to 99%.
- Efficient Operations: Reduce time spent on manual reviews by up to 80%.
- Comprehensive Fraud Prevention: Stop billions of dollars in fraud worldwide through advanced machine learning and real-time risk scores.
In summary, Sift is a holistic, AI-powered platform that combines deep data, real-time risk scores, and identity graph insights to provide businesses with the tools they need to prevent fraud, enhance user experience, and drive revenue growth.