FullStory Overview
FullStory is a comprehensive behavioral data platform designed to uncover the intricate details of digital consumer activity, enabling businesses to create tailored and engaging user experiences. Here’s a detailed look at what FullStory does and its key features:
What FullStory Does
FullStory automatically captures, indexes, and semantically structures first-party behavioral data to provide a complete and accurate picture of user interactions across web and mobile platforms. This data is used to connect on-screen actions with user sentiment, helping product, engineering, and data teams make informed, data-driven decisions.Key Features and Functionality
Behavioral Data Capture
FullStory captures a wide range of user interactions, including unstructured streams (e.g., opens, scrolls, taps, load times), AI-assisted signals (e.g., rage clicks, dead clicks), and instrumented events (e.g., form completions, conversions). This comprehensive data capture ensures that all user actions are documented and analyzed.Session Replay
Session Replay is a powerful qualitative tool that allows teams to watch replays of user interactions. This feature helps in improving user journeys, reducing time-to-resolution, and validating quantitative insights through real-time recreated user sessions.Heatmaps
FullStory offers various types of heatmaps, including click maps, scroll maps, and conversion maps, along with overlays for rage clicks, dead clicks, and error clicks. These heatmaps provide visual insights into user behavior, highlighting the most interacted-with elements on a page.Funnels and Journey Mapping
Users can create funnels to track specific customer journeys, such as conversions or sign-up processes. These funnels can be paired with journey mapping to visualize common user paths and identify areas for improvement.Defined Events
Defined Events allow users to assign customized names to specific events or sets of events, enhancing collaboration and simplifying the analysis of key interactions. This feature is fully retroactive, applying to historical data as well.Dashboards and Metrics
FullStory provides dashboards and metrics for quantitative analysis, enabling teams to view customer data in the context of specific business goals. These features work in conjunction with Session Replay to offer a 360-degree view of the digital customer experience.Product Analytics
The platform offers advanced product analytics, allowing teams to analyze user behavior across web and mobile in digestible dashboards and funnels. This includes insights into user journeys, conversion rates, and other key performance indicators.Integration and Privacy
FullStory integrates seamlessly with existing data ecosystems, enabling the activation of behavioral data at scale. The platform is committed to privacy, ensuring that data collection and analysis are conducted with the utmost respect for user privacy.Benefits for Teams
- Product Teams: FullStory helps build products that users love by providing a complete view of customer interactions, uncovering trends and insights, and enabling the delivery of new features on time and bug-free.
- Engineering Teams: The platform aids in pinpointing and prioritizing issues efficiently, reducing time-to-resolution and improving overall engineering efficiency.
- Data Teams: FullStory enables data teams to spur digital transformation with sentiment-centric context, build predictive models, and train GenAI and large language models with structured, AI-ready data.