Funnel.io is a comprehensive marketing intelligence platform designed to streamline the collection, preparation, and analysis of marketing data, enabling businesses to make informed decisions and optimize their marketing strategies.
What Funnel.io Does
Funnel.io serves as a central hub for all marketing data, helping businesses to integrate, organize, and analyze data from various sources. This platform is particularly beneficial for marketers and marketing teams aiming to optimize their campaigns, gain deep insights into performance, and automate reporting processes.
Key Features and Functionality
Data Integration
Funnel.io offers over 500 data connectors, allowing users to integrate data from multiple marketing sources such as Google Ads, LinkedIn Ads, Hubspot, Salesforce, and many other marketing tools. This multi-channel data integration enables users to track KPIs efficiently across different data sources.
Data Hub
The platform features a centralized Data Hub that automatically manages connections to thousands of sources, ensuring compatibility and accuracy. The Data Hub is built with smart API optimization and a data model specifically designed for marketing data, preserving the original data integrity.
Customizable Dashboards
Funnel.io provides modular and customizable dashboards using a drag-and-drop dashboard builder. These dashboards allow users to visualize data, spot correlations, and understand the details behind the data, making it easier to tell a compelling story with the data.
Automated Reporting
The platform automates regular reporting tasks, saving time and effort. Users can schedule reports to be generated automatically, reducing the need for manual data collection and Excel processing.
Unified Marketing Measurement (UMM)
Funnel.io includes advanced marketing measurement techniques such as marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing. These features help users understand what truly drives their marketing success and identify underperforming channels and campaigns.
Data Transformation and Enrichment
The platform offers robust data transformation and enrichment options, allowing users to fine-tune data collection for more accurate insights. This includes the ability to import custom data sources using CSV or Google Sheets.
User Roles and Permissions
Funnel.io allows for the assignment of user roles and permissions, enabling teams to control access to their data warehouse and workspace. This feature is valuable for both small and large teams.
API Access
Expert users can programmatically pull data from Funnel into other applications using API access, enhancing a data-driven approach.
Cost Data and Management
The platform helps users control their advertising spend by combining cost data across all advertising channels with goals and transactions. This feature enables accurate analysis of advertising expenses and helps in making better decisions regarding ad spend.
Historical Data Tracking
Funnel.io allows users to store and access historical data for up to two years, facilitating performance comparisons and trend analysis over time.
Exporting Data
Users can export combined marketing data into spreadsheets, BI platforms, data warehouses, file storage, or marketing apps, ensuring that data is not siloed and is easily accessible.
In summary, Funnel.io is a powerful tool that helps businesses streamline their marketing data management, provide actionable insights, and optimize marketing strategies through its robust integration, automation, and analytical capabilities.
