What is Hotjar?
Hotjar is a comprehensive product experience insights platform designed to help businesses and organizations understand and improve user behavior on their websites and applications. It combines visual behavior insights, in-the-moment user feedback, and one-to-one interviews to provide a holistic view of user interactions.
Key Features and Functionality
Behavior Analytics Insights
Hotjar complements traditional web and product analytics tools like Google Analytics and Mixpanel by offering both quantitative and qualitative insights. Here are some of the key tools and features:
Heatmaps
Heatmaps allow you to visualize how users interact with your site through interactive maps of clicks, mouse movements, and scroll patterns. This includes:
- Click Heatmaps: Show where users click on your site.
- Move Heatmaps: Indicate where users hover their mouse, even if they don’t click.
- Scrollmaps: Display how far users scroll down your pages.
Recordings
Recordings enable you to watch user sessions, putting you in the users’ shoes to understand their journey across your site. This tool helps in:
- Identifying and fixing issues quickly.
- Understanding user behavior behind the numbers.
- Investigating problems faster and getting buy-in for new ideas.
Trends
Trends provide a bird’s eye view of your metrics, allowing you to visualize user behavior patterns over time. You can:
- See custom conversion metrics as charts.
- Zoom in from Trends to individual recordings to understand the ‘why’ behind the metrics.
- Compare data across segments to identify improvement opportunities.
Surveys and Feedback
Hotjar’s Ask tools include:
- On-site Surveys: Target specific users on your website or mobile site to gather feedback.
- Link Surveys: Distribute surveys via web links, collect responses in real-time, and analyze them.
- Feedback: Collect instant visual feedback to identify issues and opportunities for growth. AI-powered features enhance survey capabilities.
Highlights
Highlights facilitate team collaboration by allowing teams to share, categorize, and organize key user insights. This feature helps in:
- Sharing meaningful data with the team.
- Adding context to insights for easier issue resolution.
- Creating collections of evidence to get buy-in from stakeholders.
Dashboards
Dashboards offer a high-level view of user data, enabling you to:
- Monitor key metrics on one page.
- Analyze user reactions to product updates.
- Prioritize tasks by detecting user issues quickly.
- Customize dashboards with important Trends reports, Funnels, Heatmaps, Recordings, and more.
Integrations and APIs
Hotjar integrates with industry-leading tools such as HubSpot, Mixpanel, Google Analytics, Jira, Segment, Google Tag Manager, and Zapier. The platform also offers APIs to automate processes, export data, and send user attributes and events to Hotjar.
Why Use Hotjar?
Hotjar stands out for several reasons:
- Holistic Insights: It provides both what users do and why they behave in certain ways, offering richer, actionable insights.
- Industry Leadership: Built with security and privacy in mind, Hotjar is trusted by over 1.7 million businesses.
- Time and Cost Efficiency: It gathers all necessary insights in one easy-to-use platform, saving time and resources.
By using Hotjar, businesses can make smarter decisions, drive results, and build online experiences that convert, ultimately leading to business growth and improved user satisfaction.