Keyhole Overview
Keyhole is a comprehensive social media analytics and monitoring platform designed to help marketers, brands, and organizations optimize their social media strategies and engagement. Here’s a detailed look at what Keyhole does and its key features:
What Keyhole Does
Keyhole is a real-time social media tracking tool that focuses on analyzing data from Twitter, Instagram, and Facebook. It provides actionable insights to help brands, journalists, and marketers understand and improve their social media presence. The platform is particularly useful for tracking hashtags, keywords, and brand mentions, allowing users to measure the impact of their social media campaigns and make data-driven decisions.Key Features and Functionality
Social Analytics
- Hashtag & Keyword Tracking: Keyhole allows users to track hashtags and keywords in real-time across Twitter and Instagram, helping to stay on top of trends and measure campaign performance.
- Competitor Analysis: The platform gathers and compares social data from competitors, enabling users to benchmark their progress and keep tabs on the competition.
Monitoring & Listening
- Social Measurement: Keyhole measures various social media metrics, including conversation volume, when conversations are happening, and the brand’s share of voice. It also monitors social media channels for brand mentions and reports on the quality and quantity of these conversations.
- Influencer Identification: The platform identifies influencers who are talking about the brand and measures their influence over social communities. It also helps in discovering potential partners for influencer marketing campaigns.
Data Management & Analysis
- Sentiment Analysis: Keyhole uses machine learning and natural language processing to provide automated sentiment analysis of social media conversations, determining whether mentions of the brand are positive, negative, or neutral.
- Historical Data Analysis: Users can access historical data to analyze trends and patterns over time, which is useful for long-term strategy planning.
Reporting & Dashboards
- Custom Reports: Keyhole offers customizable reports and dashboards that allow users to measure social activity and engagement opportunities. Reports can be exported in various formats such as PDF, Excel, and CSV.
- Automated Reporting: The platform provides daily benchmarking of KPIs, including follower growth and best posting times.
Engagement & Campaign Management
- Post Performance Tracking: Keyhole tracks the engagement of each piece of content (views, likes, favorites, retweets, comments, etc.) to highlight which types of content resonate best with the target audience.
- Paid Campaign Tracking: It tracks and measures the success of paid advertising initiatives run on social media sites.
- Engagement Recommendations: The platform provides customized recommendations on how to optimize posts and posting times to maximize engagement and influence.
Alerts & Notifications
- Customizable Alerts: Users can set up alerts for specific keywords, hashtags, or accounts, receiving notifications via email or other channels.
Additional Features
- Live Monitoring: Keyhole offers a live monitoring feature that allows users to see real-time social media activity related to their tracked keywords, hashtags, and URLs.
- API Integration: The platform provides API access for integrating with internal systems and third-party tools like Slack, Zapier, and Google Sheets.
- Demographic Analysis: Keyhole provides detailed breakdowns of engagement activity by user demographics, helping in targeted marketing strategies.
Support
- 24/7 Support: Keyhole offers AI-powered support, chat support, and phone support within 24 hours for priority issues, ensuring users have continuous assistance.