Meltwater Overview
Meltwater is a comprehensive, AI-powered platform designed to help businesses, particularly those in PR, marketing, research, and sales, to monitor, analyze, and engage with vast amounts of data from various sources. Here’s an overview of what the product does and its key features:
What Meltwater Does
Meltwater serves as a unified platform for brand-builders, collecting data from over 6 million sources, including online news, social media, print media, broadcast media, and podcasts. It leverages AI to transform this unstructured data into actionable insights, enabling users to understand and influence the conversations shaping their brands and industries.
Key Features and Functionality
Media Monitoring & Analysis
Meltwater allows users to monitor unlimited keywords across all media channels, including online news, social media, print, broadcast, and podcasts. It provides real-time notifications via customizable email alerts and enables the creation of dashboards to benchmark against competitors. Users can translate content, export results to various formats, and access content and dashboards via the Meltwater mobile app.
AI-Powered Tools
The platform includes several AI-powered innovations:
- AI-Powered Platform Assistant: Helps teams complete tasks more efficiently by providing guidance on how to perform common tasks within the platform.
- Brand Analytics Tabs: Automates the analysis of thousands of conversations and news stories to deliver tailored analytics on brand volume, narrative, sentiment, and engagement.
- AI Journalist Search: Analyzes content to recommend the most relevant journalists for outreach, saving time and ensuring targeted communication.
- Meltwater Copilot: Uses generative AI to surface insights and provide natural language explanations of data patterns and trends, integrating seamlessly with Microsoft environments.
Reporting and Dashboards
Meltwater offers customizable reports and dashboards, allowing users to create custom feeds and alerts, and export reports in various formats. The platform also features a new newsletters experience where PR coverage newsletters can be automatically populated with the most relevant articles.
Data Management & Analysis
The platform includes advanced data management and analysis tools such as sentiment analysis, social measurement, and influencer identification. It also provides features for analyzing hashtag performance, identifying popular or trending hashtags, and tying social activity to business results like leads, conversions, and sales.
Team Collaboration and Workflow
Meltwater facilitates team collaboration through features like shared inboxes, content calendars, and approval workflows. It allows administrators to assign permissions, manage user rights and roles, and set up version control to establish a permissions workflow.
Influencer and Audience Insights
The platform helps users identify and segment influencers, collaborate with them on marketing campaigns, and manage user-generated content. It also delivers in-depth insights on audience demographics, interests, affinities, and behaviors.
Integration and Accessibility
Meltwater integrates with Office 365 and other collaboration tools, making insights available across teams and within existing workflows. The platform also supports bulk connecting social accounts and provides a mobile app for accessing content and dashboards on the go.
Conclusion
In summary, Meltwater is a robust platform that leverages AI and advanced analytics to help businesses monitor, analyze, and engage with their digital presence, facilitating strategic decision-making and effective stakeholder management.