Overview of Mention
Mention is a comprehensive media monitoring and social listening tool designed to help businesses manage their online presence effectively. Here’s a detailed overview of what Mention does and its key features:
What Mention Does
Mention is a real-time media monitoring and social listening solution that allows businesses to track, analyze, and engage with online conversations about their brand, competitors, and industry. It monitors over 1 billion sources across the web daily, including social media, press articles, review sites, forums, and blogs.
Key Features
Monitoring
- Brand Monitoring with Alerts: Mention allows you to create alerts using text keywords to track relevant data from the web and social media. You can include common spellings and misspellings of your brand’s name, as well as supplemental keywords related to your industry or specific products/services to refine your searches.
- Extensive Source Coverage: Mention crawls extensive sources across the web, including social media, forums, blogs, news, and review websites.
Social Media Management
- Publish: This feature serves as a social media calendar where you can schedule and review social media posts for Facebook, Instagram, Twitter, and LinkedIn. It allows you to organize all your posts in one area, collaborate with your social team, and review the performance of your posts using data analytics.
- Respond: This is your social media inbox that fetches direct messages from Facebook and Twitter. It helps you maintain a positive brand image by reacting to new messages, connecting your audience with expert team members, and handling customer questions and feedback.
Analytics and Insights
- Insights Center: This tool allows you to create graphs based on specific alerts, metrics, and visualizations. You can rapidly create graphs with filters to review metrics that interest you.
- Sentiment Analysis and Filtering: Mention enables you to filter incoming mentions by sentiment, helping you understand the tone of the conversations about your brand. You can also use boolean operators to monitor titles and split your alerts with saved filters.
Additional Features
- Group Mentions: This feature gathers similar messages such as retweets, shares, or copies of a blog post, saving you time in managing your mentions.
- Integration with Slack: You can integrate Mention with Slack to receive notifications and updates directly within your Slack channels.
- Public Links and Collaboration: You can share public links with colleagues or clients and collaborate on social media projects using Mention’s tools.
Real-Time Notifications
- Spike Alerts: Mention provides real-time notifications for significant spikes in mentions, helping you stay on top of trending topics or crises related to your brand.
By leveraging these features, Mention helps businesses optimize their brand management, engage with their audience, analyze online conversations, and make informed decisions to grow their online presence.