Product Overview of Qualaroo
Qualaroo is a sophisticated online survey and feedback software designed to help businesses gather valuable insights from their customers efficiently and effectively. Here’s a detailed look at what Qualaroo does and its key features.
What Qualaroo Does
Qualaroo enables businesses to collect real-time user feedback through contextual surveys, allowing them to understand customer needs, preferences, and pain points at the right moments in the customer journey. This tool is particularly useful for improving product experiences, enhancing user engagement, and making informed decisions based on actionable insights.
Key Features and Functionality
Installation and Setup
- Qualaroo is easy to set up, requiring only a few minutes to embed the setup code into your website or application, often through Google Tag Manager.
Survey Creation and Deployment
- Users can create custom surveys or select from pre-built templates. The surveys can be deployed across multiple platforms, including websites, digital products, and mobile apps. Advanced targeting options allow you to show surveys to specific audiences based on behaviors, geographies, and other custom properties.
Targeted Surveys
- Qualaroo offers advanced audience segmentation, enabling you to target users based on various criteria such as URL, technology, behavioral patterns, and custom properties. This includes features like cookie targeting, search terms, and time on page.
Survey Types and Customization
- The platform supports a variety of survey types, including exit intent surveys, mobile surveys, NPS (Net Promoter Score) surveys, and surveys for prototypes. Surveys can be customized with branching and skip logic, visual customization, and flexible design options to match your brand.
Sentiment Analysis
- Qualaroo integrates with IBM Watson for AI-powered sentiment analysis, which automatically identifies the sentiment behind user feedback as positive, negative, or neutral. This feature helps in gaining deeper insights into customer emotions and opinions.
Reporting and Analytics
- The software provides comprehensive reporting features, including word clouds, sentiment analysis, and real-time reporting. These tools help in analyzing feedback data efficiently and making informed decisions without manual sifting through responses.
Integrations and Compliance
- Qualaroo integrates with various tools such as Google Analytics, Marketo, Zapier, and Slack to automate workflows and maintain data consistency. It also ensures GDPR compliance and offers API access for further customization.
Additional Features
- Other notable features include mobile-responsive survey design, support for over 50 languages, feedback campaign consultation, and advanced export capabilities. The platform also supports A/B testing, heatmaps, and custom CSS for further customization.
In summary, Qualaroo is a powerful tool for businesses looking to capture real-time user feedback, analyze customer sentiments, and make data-driven decisions to improve their products and services. Its ease of setup, advanced targeting options, and robust analytical features make it an invaluable asset for enhancing customer experiences.