Product Overview of Rival IQ
Rival IQ is a comprehensive social media analytics and competitive intelligence tool designed to help businesses, marketers, and social media managers make informed decisions, improve their social media strategies, and gain a competitive edge.
What Rival IQ Does
Rival IQ enables users to monitor, analyze, and report on social media performance across multiple platforms, including Facebook, Twitter, Instagram, and more. The platform provides a holistic view of social media metrics, allowing users to track their own brand’s performance as well as that of their competitors, partners, and influencers.
Key Features and Functionality
Social Media Monitoring and Metrics
- Rival IQ offers robust monitoring of social media handles across all major channels. Users can track one social handle per company on each of the five networks monitored, with the ability to add multiple companies depending on the plan.
Competitive Analysis
- The platform allows for in-depth competitive analysis by creating “landscapes” that group competitors together. This feature enables users to benchmark their performance against competitors and understand industry trends.
Social Media Reporting
- Rival IQ streamlines social media reporting with pre-built reports, custom dashboards, and scheduled export delivery. Users can generate reports in various formats (CSV, PowerPoint, PDF, PNG) and integrate data into third-party tools like Google Data Studio.
Data History and Freshness
- The platform provides access to historical data going back up to 24 months, depending on the plan. Social metrics are updated at intervals ranging from 3 to 12 hours to ensure data freshness.
Multi-User Accounts and Collaboration
- Rival IQ supports multi-user accounts, allowing teams to collaborate with individual logins and email settings. Additional users can be added at a nominal fee.
Advanced Analytics
- Features include social posts analysis, engagement metrics, sentiment analysis, and content analysis. Users can also track hashtag performance, influencer activity, and Facebook Ads and Twitter Analytics accounts.
Social Listening and Alerts
- The platform offers social listening capabilities with saved searches to monitor mentions, sentiment, and conversations about the brand or competitors. Custom alerts and email notifications keep users informed about significant changes or breakout posts.
Customization and Integration
- Rival IQ allows for custom branded reports, embeddable links for scheduled exports, and integration with tools like Google Data Studio. Users can also create custom charts and dashboards tailored to their needs.
Additional Features
- Other key features include unlimited landscapes for managing multiple clients or segments, Facebook Instant Articles analytics, and automated reporting to save time and enhance decision-making.
In summary, Rival IQ is a powerful tool that provides comprehensive social media analytics, competitive intelligence, and reporting capabilities, making it an essential asset for any business looking to optimize its social media strategy.