Product Overview: SAS Customer Intelligence 360
SAS Customer Intelligence 360 (CI 360) is a comprehensive, enterprise-level marketing solution designed to enable intelligent, purpose-driven marketing by providing a holistic view of the entire customer journey. This multichannel marketing hub is built to help marketers understand, engage, and retain customers through advanced data collection, analysis, and personalized communication.
Key Features and Functionality
Embedded Customer Data Platform (CDP)
- CI 360 includes a fully integrated Customer Data Platform that seamlessly collects, enhances, extends, and activates customer data in real-time. This CDP links anonymous and known users, synchronizing online and offline profile data and dynamically updating identity graphs as user behavior changes.
Journey Creation and Orchestration
- The platform allows marketers to plan and orchestrate meaningful customer journeys across all touchpoints, elevating customer engagement through targeted and personalized interactions. This is powered by GenAI capabilities that aid in marketing planning, journey design, and content and creative development.
Data Activation and Integration
- CI 360 enables the activation of customer data across various channels, including email, display, mobile, social, and Connected TV (CTV). It features native, out-of-the-box integrations with other SAS solutions, such as risk, fraud, decisioning, and streaming analytics, as well as with third-party applications through prebuilt APIs, SDKs, and integration agents.
Advanced Analytics and AI
- The platform is equipped with embedded predictive marketing analytics and AI-driven helpers to make analytical marketing easier. It includes capabilities for real-time decisioning, next-best-offer recommendations, and comprehensive analytics to enhance insights and shorten the time from insight to action.
Personalization and Recommendation
- CI 360 delivers highly relevant, personalized experiences and recommendations using powerful AI features. Marketers can use these features to create and manage personalized customer journeys, ensuring hyper-personalized, AI-driven decisions and communications at scale.
Testing and Optimization
- The platform allows for rigorous testing of digital campaigns through A/B testing, optimizing tests with AI, and exploring multiple content and channel combinations to identify the best performing content. It also provides smart reporting with action insights to continuously improve marketing performance.
Multichannel Engagement
- CI 360 supports engagement across all devices and channels, ensuring a seamless customer experience. It collects user behavioral data from various digital properties and allows for real-time two-way interactions between digital properties and on-premises applications.
Industry Support
- The solution is versatile and supports a wide range of industries, including banking, insurance, retail, telecom, healthcare, hospitality, and more. This is facilitated by industry experts and partner organizations that address sophisticated marketing and customer experience use cases.
Benefits
- Unified Customer View: CI 360 provides a true 360-view of customers and behaviors, linking anonymous and known users and synchronizing online and offline data.
- Real-Time Data Activation: The platform activates customer data in real-time, enabling immediate and relevant interactions.
- AI-Powered Insights: Embedded AI capabilities help in planning, journey design, and content development, ensuring data-driven marketing decisions.
- Seamless Integration: Easy integrations with other SAS solutions and third-party applications streamline the marketing ecosystem.
- Personalized Experiences: Marketers can deliver highly personalized and relevant customer experiences across all channels.
In summary, SAS Customer Intelligence 360 is a robust marketing solution that leverages advanced data collection, AI-driven analytics, and personalized communication to enhance customer engagement and optimize marketing performance across multiple channels.