Visual Website Optimizer (VWO) is a comprehensive Conversion Rate Optimization (CRO) platform designed to help businesses optimize their website performance, increase conversions, and enhance user experience. Here’s an overview of what VWO does and its key features:
What VWO Does
VWO enables businesses to conduct various forms of website testing and optimization to understand how visitors interact with their website and to identify opportunities for improvement. The platform is used by over 4,000 brands in more than 90 countries to analyze web activity and increase conversions.
Key Products and Features
VWO is not a single product but a suite of interconnected tools, each serving a specific purpose in the optimization process.
VWO Testing
This is the core testing module of VWO, allowing users to run A/B tests, multivariate tests, split URL tests, and multi-device tests. It enables the creation and execution of tests without requiring any coding, using the VWO Visual Editor. Users can modify elements such as headlines, images, and calls to action to determine what drives more conversions.
VWO Insights
This tool helps identify bottlenecks and opportunities in the website visitors’ purchase journeys. It provides insights through heatmaps, website reviews by real people, and other analytics to understand user behavior and motivations.
VWO Plan
VWO Plan is designed for collaborative discovery of growth opportunities. It allows teams to collect and manage observations, turn these observations into hypotheses, and build a pipeline of high-impact experimentation ideas. This tool is crucial for systematically identifying and addressing optimization opportunities.
VWO FullStack
This product offers server-side flexibility to run omnichannel experiments with deep segmentation capabilities. It allows for running experiments without any performance impact, ensuring consistent and higher-performing experiences across different channels.
VWO Engage
VWO Engage goes beyond traditional email marketing by leveraging new-age channels to keep visitors engaged through automated marketing campaigns. This helps in maintaining a continuous interaction with visitors and potential customers.
VWO Personalise
This feature allows businesses to build tailored visitor journeys with personalization. Users can deliver unique experiences to the right audience at the right time and place, enhancing the overall user experience and conversion rates.
VWO Data360
VWO Data360 is a data management tool that collects, aggregates, and enriches customer data in real-time. It ensures data quality and governance across all channels, optimizing experiments, personalizing buying journeys, and fine-tuning marketing campaigns.
VWO Deploy
VWO Deploy simplifies the process of making changes to the website, whether it’s minor edits, adding new sections, or a complete website revamp. This can be done without involving developers, making it a convenient tool for quick deployments.
VWO Services
For additional support, VWO offers expert services to help businesses optimize better and grow faster. These services include guidance on setting up and running tests, analyzing results, and implementing optimization strategies.
Advanced Features
- Advanced Targeting and Segmentation: VWO allows precise targeting and segmentation of tests based on criteria such as location, device type, or user behavior. This ensures that tests are highly relevant and actionable.
- Real-Time Results and Analysis: The platform provides real-time insights and analytics, enabling businesses to make data-driven decisions quickly. Comprehensive reporting tools allow users to monitor test performance, track conversions, and gain valuable insights into user behavior.
- Integration Capabilities: VWO can integrate with other third-party applications to pull and push data, enhancing the analytical potential and campaign effectiveness.
In summary, VWO is a robust CRO platform that offers a wide range of tools and features to help businesses optimize their websites, enhance user experiences, and increase conversions through systematic testing, personalization, and data-driven decision-making.