Agnitio is a digital software solutions provider specializing in multichannel marketing tools, primarily serving the pharmaceutical and life sciences industries. Here’s an overview of their key products and features:
Primary Products: Rainmaker and Sharedoc
Rainmaker
- Rainmaker is Agnitio’s flagship multi-channel closed loop marketing (CLM) product. It integrates with Sharedoc to provide an end-to-end solution for digital content delivery to healthcare professionals (HCPs) and patients.
- This platform allows pharmaceutical representatives to engage HCPs through tailored presentations via various channels, including face-to-face, remote detailing, and self-guided on-demand detailing. It supports interactive and engaging content, moving beyond traditional static slides.
Key Features of Rainmaker
- Content Delivery: Rainmaker uses HTML5 containers for flexible and interactive content delivery, although it also supports PDF, PowerPoint, and Word files. This allows for consistent branding and messaging across different devices and platforms.
- Integration: It can be integrated with existing CRM systems such as Microsoft Dynamics, Salesforce, and pharma-specific platforms like Veeva. This integration enables seamless data tracking and analysis.
- Remote Detailing: With the launch of Agnitio LIVE, Rainmaker now offers enhanced remote detailing capabilities, providing a data-driven, flexible, and compliant remote engagement solution. This includes interactive content, video personalization, and cloud-based flexibility.
- Analytics and Tracking: The platform offers a full set of analysis and tracking tools, providing brand teams with deep insights into key communicators and account performance through a comprehensive dashboard.
Sharedoc
- Sharedoc is a cross-platform solution compatible with Apple and Microsoft devices, enabling the delivery of content in HTML5, PDF, PowerPoint, and Word formats.
- It integrates with Rainmaker to ensure a seamless mechanism for providing leave-behinds and patient information directly from the same shared content source as the brand marketing assets.
Benefits and Use Cases
- Enhanced Engagement: Rainmaker and Sharedoc together allow HCPs access to a wide variety of consistently branded and approved content, enhancing engagement and allowing brand teams to follow trends and improve their messaging.
- Compliance and Efficiency: The platform ensures compliance with regulatory requirements and streamlines the content delivery process, reducing the need for manual updates and increasing efficiency.
- Customization and Localization: While Rainmaker includes localization tools, it is often more effective to create custom content for each region to better target specific local needs.
Additional Capabilities
- Agnitio LIVE: This recent addition to the Rainmaker suite focuses on remote detailing, offering a ‘Zoom-like’ experience that is data-driven, flexible, and compliant, making remote engagement more impactful and personal.