Product Overview of ActiveDEMAND
ActiveDEMAND is a comprehensive, cloud-based marketing automation platform designed to streamline and enhance customer acquisition and engagement, particularly tailored for the senior living industry, though it also caters to digital marketing agencies and corporate marketers.
Key Functionality
ActiveDEMAND integrates multiple critical marketing components into a single, cohesive platform, including marketing automation, a Customer Data Platform (CDP), and a Customer Relationship Management (CRM) system. Here are some of the key features and functionalities:
Marketing Automation and Campaign Management
- The platform allows users to simplify and optimize their marketing campaigns through an all-in-one platform, enabling the management, tracking, and optimization of campaigns for better engagement and results.
Collective Buyers’ Journey Attribution™
- ActiveDEMAND provides comprehensive tracking of multi-touch, multi-contact customer journeys, ensuring that the CRM receives full attribution from the first touch to the final conversion, such as tour booking and move-in.
Website and Customer Engagement Tools
- Features include a Website Chat Virtual Assistant that transforms forms and surveys into engaging conversations, and a Content Management Hub to centralize and streamline content tracking, management, distribution, and performance reporting.
- The platform also offers Social Media Automated Posting, allowing users to manage their social media marketing in one place and track the effectiveness of social campaigns.
Data and Analytics
- ActiveDEMAND includes Data Appending Services to enrich customer databases with detailed insights, and Prospect Insights to see real-time website visitors and engage with prospects directly.
- The platform uses tracking scripts, pixels, and encoded links to capture website engagement, link clicks, and other user interactions, providing valuable data for marketing strategies.
Call and Appointment Management
- Call Tracking allows users to understand what drives phone calls and transform them into actionable data. Phone call recording is also available, with configurable settings for compliance with regional regulations.
- An integrated appointment scheduler enables prospects to book tours directly from chat sessions, enhancing the sales process.
Workflow and Funnel Management
- Automated Workflows & Funnel tools help users track prospects’ progress through their multi-channel journey, identify bottlenecks, and access real-time metrics on individual campaign prospects.
Forms, Landing Pages, and Reporting
- A powerful Forms and Landing Pages Builder allows for the creation and deployment of professional landing pages and forms. The platform also offers simplified dashboard management and reporting for both single and multi-community marketers.
Compliance and Security
- ActiveDEMAND is HIPAA compliant, ensuring the security and privacy of user data through advanced security measures.
Conclusion
In summary, ActiveDEMAND is a robust marketing automation solution that combines various essential marketing tools into one platform, providing a holistic approach to customer acquisition, engagement, and data management, making it an invaluable resource for marketers in the senior living industry and beyond.