Ortto (formerly Autopilot) is a comprehensive marketing automation software designed to help businesses automate, personalize, and scale their marketing efforts. Here’s an overview of what the product does and its key features:
What Ortto Does
Ortto is built on the foundation of its predecessor, Autopilot, but has been significantly enhanced based on customer feedback. It integrates customer data, messaging campaigns, and analytics into a single, unified platform. This integration enables businesses to manage and optimize their marketing strategies more effectively.
Key Features and Functionality
User Interface and Performance
Ortto boasts a new, intuitive user interface that provides a faster and more streamlined experience compared to its predecessor.
Customer Data Platform (CDP)
Ortto includes a modern Customer Data Platform (CDP) that adapts to the connected customer data. This CDP is composed of objects (such as people) and activities, allowing for flexible and dynamic data management.
Advanced Segmentation
The platform offers advanced segmentation capabilities using demographics, firmographics, behavior, frequency, time, and geographic data. This allows for highly targeted marketing campaigns and audience filtering.
Campaign Types
Ortto supports various campaign types, including email, SMS, and playbook campaigns. It also features dynamic content and capture widgets to enhance user engagement.
Reporting and Dashboards
The platform includes a powerful report builder that allows users to analyze and understand their data through customizable reports and dashboards. Users can create new reports, modify existing ones, and track data over extended periods by switching from snapshot to dynamic reports.
Enhanced Security and Privacy
Ortto has enhanced security and privacy features, including an improved tracking code that cannot be blocked. This ensures robust data protection and reliable tracking of user activities.
Custom Scoring and Integrations
Businesses can set up custom lead and product scores to better evaluate customer interactions. Additionally, Ortto allows for seamless integrations with various apps and CRM systems, ensuring that all customer data is unified and accessible within the platform.
Branding and Personalization
Users can configure a brand book to set default styles, fonts, and colors for email templates, widgets, and hosted pages, ensuring consistent branding across all marketing materials.
In summary, Ortto is a robust marketing automation tool that combines advanced data management, personalized marketing capabilities, and comprehensive analytics, making it an ideal solution for businesses looking to streamline and optimize their marketing strategies.
