Birdeye is an all-in-one platform designed to enhance a company’s online reputation and customer experience through a suite of AI-powered tools and integrated solutions. Here’s a comprehensive overview of what the product does and its key features:
Core Purpose
Birdeye aims to transform customers into a business’s marketing engine by focusing on customer experience, ratings, and revenue growth. It helps businesses manage and improve their online reputation, engage with customers digitally, and gain valuable insights to drive growth.Key Features and Functionality
Review Generation and Monitoring
Birdeye allows businesses to automate review requests via SMS, email, or other channels. It aggregates reviews from over 150 online sources, providing real-time notifications and enabling timely responses. The platform also includes review marketing tools, such as website widgets and social media integration, to showcase positive reviews.Social Media Management
With Birdeye’s Social AI, businesses can create and schedule social posts, manage their social presence across multiple locations, and engage seamlessly with customers. This feature helps in maintaining a consistent and active social media presence.Listings and Local SEO
The Listings AI feature helps businesses build comprehensive and enticing profiles to improve their visibility in local search results and outrank competitors. This is crucial for local SEO and getting discovered by potential customers.Customer Surveys and Feedback
Birdeye offers tools to design and distribute custom surveys, including NPS (Net Promoter Score) surveys, to gather specific feedback. The Surveys AI and Insights AI features analyze sentiment and provide actionable insights to enhance customer experience.Competitor Analysis
The platform includes Competitors AI, which allows businesses to benchmark their online reputation against competitors. This helps in identifying areas of improvement and capitalizing on strengths.Messaging and Communication
Birdeye offers Messaging AI, which streamlines customer messaging across text, social media, webchat, and email from a single inbox. Additionally, the Chatbot AI feature optimizes website engagement with an intelligent AI chatbot that can answer questions and boost team efficiency.Insights and Reporting
The platform provides detailed analytics and reporting on customer feedback, sentiment, and online presence. This includes corporate reporting, dashboards, and custom reports to help businesses identify trends and areas for improvement.Integrations
Birdeye integrates with various CRM, PMS, and POS systems, ensuring automated and aligned operations. This seamless integration helps in sending review requests and gathering feedback without disrupting existing workflows.Additional Features
Other notable features include:- Referrals: Digitizing referral campaigns to identify and empower brand advocates.
- Mass Texting: Sending personalized text messages at scale and responding from a single inbox.
- Payments: Providing a complete payment solution across text, scan, card readers, and website.
- Appointments: Automating appointment bookings to reduce no-shows and improve patient engagement.