Product Overview of Bizzabo
Bizzabo is a comprehensive event management platform designed to streamline and enhance the entire event lifecycle, from planning and marketing to execution and analysis. Here’s a detailed look at what Bizzabo does and its key features:
Event Management
Bizzabo serves as an all-in-one event management solution, allowing users to manage events of all sizes, types, and formats, including in-person, virtual, and hybrid events. Key features in this category include:
- Event Registration: Customizable registration forms, payment processing, mobile check-in, and on-site tickets and registration.
- Event Website Creation: Users can design and manage dedicated event websites, fully branded to match their event’s identity.
- Multi-Event Platform: The ability to plan and organize multiple events within the platform, making it efficient for managing multiple events simultaneously.
Marketing and Communications
Bizzabo offers robust marketing and communication tools to promote events effectively:
- Email Automation and Customization: Automate email communications with attendees, design and customize email templates, and manage contact lists.
- Social Media Integration: Integrate with social media platforms to advertise and promote events, leveraging social data for marketing intelligence.
- Promo Codes and Tracking Links: Generate promo codes and tracking links to monitor the effectiveness of marketing campaigns.
Attendee Engagement
Bizzabo is designed to enhance attendee engagement through various interactive features:
- Event App: Available on multiple platforms (desktop, mobile apps, mobile web, tablets, and onsite big screens), the event app provides networking communities, live polling, surveys, and real-time push notifications.
- Networking Tools: Facilitate attendee networking with features like smart contacts management (CRM), live polls, and audience response systems.
- Immersive Engagement: Tools such as virtual applause, whistling, and audience buzz buttons create an immersive experience for both in-person and virtual attendees.
Analytics and Reporting
Bizzabo provides comprehensive analytics and reporting capabilities to measure event success:
- Reporting and Dashboards: Access pre-built and custom reports and dashboards that update in real-time, including data on check-ins, session attendance, and engagement metrics.
- Event Analytics: Analyze event data to prove Return on Event (ROE), track engagement intent signals, and inform post-event follow-up and lead segmentation.
Platform and Integrations
Bizzabo is built to be scalable, secure, and integrative:
- Command Center: A central hub to orchestrate events, manage communications, customize platform access, and produce professional broadcasts.
- API and Integrations: Integrate seamlessly with existing marketing stacks, CRMs, and other software applications using Bizzabo’s open API.
- Security and Compliance: Adheres to high security standards, including SOC II, ISO 27001, GDPR, CCPA, and ADA compliance.
Additional Features
- Virtual and Hybrid Events: Delight virtual participants with studio-quality video production, industry-leading audience reactions, and unique networking features. For hybrid events, create customized experiences for both in-person and virtual attendees.
- Webinars: Host interactive webinars with built-in video production capabilities and personalized engagement and follow-up tools.
In summary, Bizzabo is a powerful event management platform that combines event data in a single location, offers extensive marketing and engagement tools, and provides detailed analytics to help event professionals create successful and engaging events. Its scalability, security, and integrative capabilities make it a versatile solution for managing events of all types and sizes.