Product Overview of Brainshark
Brainshark is a comprehensive sales enablement and readiness platform designed to equip sales teams with the training, coaching, and content they need to excel in their roles. Founded in 1999 and headquartered in Waltham, Massachusetts, Brainshark has established itself as a leading solution for sales force automation.
Key Functionality
- Content Creation and Management: Brainshark allows users to transform static documents such as PowerPoint presentations, PDFs, and screen recordings into engaging, interactive sales learning videos and rich-media content. This content can be easily updated dynamically and shared via URLs, the Brainshark content portal, mobile apps, or integrated systems like CRM and email.
- Training and Onboarding: The platform provides an on-demand learning environment where sales organizations can deliver formal and informal training. It enables the assignment of courses and resources, tracking of progress, completion, and certifications. Brainshark also supports “bite-sized,” just-in-time learning videos to keep sales reps informed and up-to-date.
- Coaching and Practice: Brainshark enhances sales readiness through on-demand practice, reinforcement, and assessments. Coaches and managers can issue assignments, and reps can submit video or written responses for feedback. This feature includes video and text-based coaching assessments to ensure that every seller has mastered the required messages.
- Analytics and Reporting: The platform offers a 360-degree view of content, training, and coaching activities with advanced analytics. It provides visual dashboards and tools to monitor progress, validate mastery, and generate detailed reports. Features include automated report scheduling, learning analytics tools, and the ability to export reports in various formats.
Key Features
- Content Authoring: Easily transform existing content like PPTs and PDFs into compelling, voice-enriched presentations.
- Readiness Scorecards: Gain visibility into learning progress and performance of teams, and track activities to identify areas needing improvement.
- Sales Training and Onboarding: Streamline the onboarding process and provide continuous training to retain critical skills and knowledge.
- AI Features: Includes adaptive learning, chatbots, content translation, intelligent recommendations, natural language processing, predictive analysis, and text-to-speech capabilities.
- Mobile Access: Supports both online and offline mobile learning, ensuring that sales reps can access content anywhere, anytime.
- Integration: Integrates with CRM systems, email, and other tools that sales reps use daily to ensure seamless access to necessary resources.
- Gamification and Engagement: Features include badge customization, leaderboards, levels, points, and rewards to make learning more engaging and interactive.
- Compliance Management: Manages certification lifecycles, sends due date notifications, and handles certificate expirations to ensure compliance.
- Customization and Security: Offers custom branding, strong password policies, anti-spam and anti-virus measures, and role-based system permissions to ensure security and compliance.
Benefits
- Enhanced Sales Readiness: Keeps sales reps informed and prepared with the latest product updates, sales messaging, and competitive information.
- Efficient Onboarding: Rapidly onboards new hires and ensures they are up-to-date with the necessary knowledge and skills.
- Improved Performance: Tracks team performance, identifies knowledge gaps, and reinforces critical information through video-based quizzes and assessments.
- Streamlined Processes: Simplifies the readiness process with AI-powered machine scoring and analysis, and provides clear visual dashboards to monitor progress.
Brainshark is suitable for small, medium, and large organizations, offering a free version and a range of pricing plans to fit different business needs. Its robust features and functionalities make it an essential tool for sales enablement and readiness in today’s fast-paced business environment.