Cien AI Go-to-Market Suite is a sophisticated AI-driven platform designed to enhance and transform the go-to-market strategies of B2B enterprises, particularly those in the SaaS and subscription-based services sector.
What Cien Does
Cien is built to analyze and improve the performance of sales teams by leveraging advanced AI technology. It aims to address common challenges faced by sales organizations, such as declining sales productivity, unclear sales attribution, and inefficient budget allocation. The platform provides a comprehensive suite of tools to measure, analyze, and optimize sales performance.
Key Features and Functionality
Data Standardization and Enhancement
Cien automates the process of standardizing, enhancing, and organizing CRM data, making it ready for use in AI-powered applications and analytics. This is achieved through a 3-step process:
- Prep: Includes NDA, security overview, and other necessary documentation.
- Connect: Involves a 1-click sync, automated data enhancement, data calibration, and provisioning of dashboards.
- Evaluate: Provides evaluation results, including dashboards, APIs, heatmap analysis, and findings documents.
Sales Performance Review and Analytics
Cien offers robust sales performance review and analytics capabilities. It acts as a “FitBit for your sales team,” providing insights and advice to drive desired sales behaviors. The platform measures key performance indicators (KPIs) as well as intangible factors such as team mood, product knowledge, work ethic, closing ability, and seasonality.
Sales AI and Automation
The platform is powered by a robust AI engine that analyzes vast amounts of data to identify patterns and make precise projections and forecasts. This AI engine helps in detecting potential problems, recommending next actions, and providing best practices to maintain high sales productivity.
Sales Value Chain and Attribution
Cien’s Sales Value Chain feature allows sales leaders to accurately measure the contribution of each element in the sales process, enabling them to compensate the right people for the right reasons. This feature helps in understanding the impact of various factors such as lead quality, sales rep promptitude, and closing ability.
Budget Allocation and Planning
The budget allocation tool uses data science to recommend the optimal allocation of resources based on historical and predicted metrics. This helps sales leaders make informed decisions about budgeting and hiring, rather than relying on gut feelings or rules of thumb.
ROI Calculation and Tracking
Cien integrates ROI calculation directly into the app, allowing users to measure and track ROI milestones. This is particularly beneficial for SaaS companies, where it can help achieve significant ROI, potentially up to 1,000% by focusing on gross margins and key indicators.
Mobility and User Experience
Cien is a mobile-based application that offers mobility and flexibility. It is designed to be intuitive, requiring minimal training for users to get fully familiar with the platform. Additionally, Cien provides a dedicated customer success team to assist users in getting the most value from their investment.
Integration
Cien integrates seamlessly with Salesforce.com and its entire sales cloud ecosystem, ensuring that users can leverage their existing CRM infrastructure effectively.
In summary, Cien AI Go-to-Market Suite is a powerful tool for B2B enterprises looking to enhance their sales performance, optimize resource allocation, and drive significant revenue growth through data-driven insights and AI-powered analytics.
