Clearbit Overview
Clearbit is a comprehensive platform that provides business-to-business (B2B) marketing intelligence and data enrichment solutions, designed to enhance sales prospecting, marketing, and analytics efforts for businesses.
What Clearbit Does
Clearbit is a marketing data engine that helps businesses by enriching customer and prospect information, identifying potential customers, and converting intent into sales pipelines. It leverages AI and machine learning to gather, clean, and refresh B2B records from over 250 public and private data sources, including company websites, social media profiles, and legal filings.
Key Features and Functionality
Target Market Builder
Clearbit’s Target Market Builder allows users to access every B2B company on the internet, enabling the creation of a comprehensive audience of potential customers. This feature goes beyond simple target account lists, providing a detailed view of the entire B2B target market.
Intent Conversion
The platform helps identify anonymous website visitors and decipher their intent, turning this information into actionable sales pipelines. This feature is facilitated through Clearbit Reveal, which matches IP addresses with company names and provides full profiles for all site visitors.
B2B Contact Database
Clearbit offers access to one of the world’s best B2B contact databases, featuring over 30 million verified contacts. This database is crucial for identifying high-fit leads and connecting with the right decision makers.
Real-Time Data Activation
Clearbit’s real-time data activation capabilities include website visitor identification, lead enrichment, and lead scoring. These features help in prioritizing high-fit, high-intent prospects and enable dynamic website personalization based on visitor attributes.
Data Enrichment
The platform enriches customer and prospect data by filling in missing information and providing detailed attributes such as firmographics, technographics, employee data, and funding details. This data can be integrated into various systems like CRM and marketing automation tools to streamline operations.
Predictive Lead Scoring and Segmentation
Clearbit automatically scores leads based on their browsing behavior and allows for the segmentation of website visitors into different conversion flows based on industry, company size, employee range, and other criteria. This helps in engaging high-fit visitors with personalized chats and notifications via email, Slack, or Salesforce.
Integration and APIs
Clearbit offers flexible APIs and integrations that allow businesses to dynamically transfer data across their systems. It integrates seamlessly with tools like Segment, enabling real-time data synchronization and activation. The Clearbit Reveal API, Discovery API, and Enrichment API are key components that facilitate these integrations.
Personalization and Analytics
The platform empowers businesses to create targeted and personalized web experiences by displaying relevant content such as case studies, testimonials, or product recommendations based on visitor attributes. Additionally, Clearbit’s data serves as a foundation for advanced analytics and AI/ML models, helping companies gain deeper insights into customer behavior and preferences.
Conclusion
In summary, Clearbit is a powerful tool for B2B businesses, offering a robust suite of data products and features that enhance sales prospecting, marketing strategies, and analytics efforts through real-time data enrichment, intent conversion, and personalized engagement.