Constant Contact Overview
Constant Contact is a comprehensive digital marketing platform designed to help small businesses and organizations grow and thrive through effective email marketing, social media management, and other integrated tools.
What Constant Contact Does
Constant Contact is more than just an email marketing tool; it is a robust platform that enables businesses to build and engage their audience, drive sales, and manage various aspects of their digital marketing strategy. The platform is tailored to support small businesses in competing with larger competitors by providing the necessary tools to level the playing field.
Key Features and Functionality
Email Marketing
- Drag-and-Drop Email Builder: Constant Contact offers a user-friendly drag-and-drop editor that allows users to create engaging emails quickly. The editor includes pre-made content blocks for headings, layouts, images, and footers, as well as options to upload images, import from Facebook, or use in-built stock images.
- Email Templates: Users can choose from hundreds of professionally-designed, mobile-responsive email templates that are editable to fit their brand’s needs.
- Marketing Automation: This feature allows businesses to set up automatic emails based on specific actions taken by subscribers, such as welcome emails, anniversary messages, and abandoned cart reminders. This automation helps in building stronger relationships with the audience and saves time.
List Management and Segmentation
- Customer List Management: Constant Contact enables users to add, store, and organize contacts in one place. It also allows for segmenting lists based on various criteria such as engagement level, purchase history, location, or demographics. This targeted approach improves open rates and engagement.
Reporting and Analytics
- Reporting: The platform provides detailed reporting on email metrics, including who is opening, clicking, and sharing emails. It also offers a heatmap to check link click status and trend-based reports on email open and click rates, helping users plan their next steps.
Social Media and Advertising
- Social Posting: Constant Contact allows users to create, schedule, and post social media content from one place, streamlining social media marketing efforts. It also integrates with Facebook, Instagram, and Google Ads to help find new leads and manage social campaigns effectively.
Lead Generation and Engagement
- Website Signup Forms: The platform offers easy-to-build pop-up signup forms to prompt website visitors to join the contact list.
- Lead Generation Landing Pages: Users can create customizable landing pages with unique URLs to add new signups to specific contact lists.
- Surveys, Polls, and Event RSVP: Constant Contact includes tools for surveys, polls, and event RSVPs, as well as video integration, to further engage customers.
Integrations
- Extensive Integrations: The platform integrates with over 500 tools, including Salesforce, Shopify, Etsy, and more. This auto-syncs contact, product, and sales data, making it easier to manage all aspects of the business from one place.
Additional Features
- Event Creation and Promotion: Constant Contact allows users to create and promote events, including selling tickets, which is particularly useful for businesses that host events regularly.
- A/B Testing: The platform offers subject line A/B testing, which helps in determining the most effective subject lines for email campaigns.
- High Deliverability Rate: Constant Contact has a high email deliverability rate, ensuring that emails reach the intended recipients effectively.
Conclusion
In summary, Constant Contact is a versatile and user-friendly platform that provides a wide range of features to help small businesses manage their email marketing, social media, lead generation, and customer engagement efforts efficiently. Its automation tools, extensive integrations, and robust reporting capabilities make it an invaluable resource for businesses looking to grow and succeed in the digital landscape.