Drip is a comprehensive automated marketing platform specifically designed to empower growing eCommerce brands and direct-to-consumer (DTC) businesses to enhance their customer engagement and revenue.
What Drip Does
Drip gathers and organizes customer data to enable eCommerce retailers to create personalized omnichannel customer journeys at scale. This platform equips independent brands with the same level of personalization and automation capabilities as larger marketplaces, helping them compete more effectively.
Key Features and Functionality
Email Marketing Automation
Drip is renowned for its advanced email automation features. It includes a visual drag-and-drop workflow builder that allows users to design complex automations and lifecycle automations with ease. The platform offers 40 pre-built automation series, such as cart abandonment, product announcements, and upsell/cross-sell email series, which are particularly tailored for eCommerce and DTC brands.
Segmentation and Personalization
Drip enables users to segment their lists in a simple, automated way, creating behavioral and lifecycle segments that update automatically. This allows for sending highly relevant and targeted emails to subscribers and customers, significantly increasing revenue. Users can personalize email content using custom fields, tags, profile fields, hide/show logic, and personalized content blocks.
Email Template Builder
The platform features a drag-and-drop email editor with over 50 themed templates for various use cases and industries. The editor allows for extensive customization, including reusable blocks for elements like footers and headings, which can speed up the design process.
Onsite Personalization
Drip offers tools for onsite personalization, including audience-growing forms, slide-ins, and popups. These tools help capture leads and personalize the user experience across all owned digital platforms.
Integration and Data Synchronization
Drip integrates with numerous channels and applications, including eCommerce platforms like BigCommerce, WooCommerce, Shopify, and Magento. It allows users to gather data, transfer information between apps, and create stronger customer relationships through its wide range of integrations (over 90).
Customer Data Management
The platform captures and synchronizes complex and distinct data points from various sources, such as browsing history, social media posts, cart abandonment, sales, and email engagement. This comprehensive data management helps in creating personalized and profitable relationships with customers.
Performance Metrics and Reporting
Drip provides detailed performance metrics, including high delivery rates (99.8%), impressive open rates (51% for single email campaigns and 61% for workflow emails), and click-through rates (2% for single email campaigns and 5% for workflow emails). It also offers comprehensive email reports, overviews of customer journeys, lead ratings, and customizable dashboards.
Customer Support
Drip is known for its exceptional customer support, described as “face-melty service” that blends humanity with technology. Support is available across North American and European time zones, ensuring prompt assistance for any questions or concerns.
Lead Capture and List Management
The platform includes effective lead capture methods such as widgets, embedded forms, triggered popups, and hosted forms. It also offers tools to ensure lists are free from inactive or duplicate emails, maintaining the health and relevance of the subscriber list.
In summary, Drip is a powerful tool for eCommerce and DTC brands, offering advanced automation, robust segmentation, extensive personalization, and seamless integration capabilities, all designed to enhance customer engagement and drive revenue growth.