Eyrene Product Overview
Eyrene is a cutting-edge digital merchandising platform designed to enhance on-shelf presence and improve in-store execution for retail stores. This innovative solution leverages AI-powered mobile image recognition technology to streamline and optimize the auditing and merchandising processes.
What Eyrene Does
Eyrene is tailored for both large brands and small local retailers, aiming to provide a competitive advantage by ensuring accurate and efficient in-store product display and inventory management. The platform enables users to conduct audits, monitor product displays, and gather critical data without manual intervention, thereby reducing errors and increasing efficiency.
Key Features and Functionality
Mobile Image Recognition
Eyrene’s patented technology accurately recognizes products, price tags, promotions, equipment, and POS materials in real-time, even without an internet connection. This feature ensures high accuracy in identifying SKUs, including correct category, brand, taste, size, and other classifications.
Task Management and Navigation
The mobile application allows employees to log in and receive a list of stores to visit along with a suggested route. Users can complete tasks such as photographing product displays and answering questionnaires, with clear guidance provided by the app. The app also supports offline mode, enabling tasks to be completed regardless of network availability, with data synced to the portal once an internet connection is established.
KPI Engine and Analytics
Eyrene’s KPI engine calculates key industry metrics such as share of shelf (SOS), on-shelf availability (OSA), out-of-shelf (OOS), brand blocks, and planogram compliance. The platform offers limitless KPI customizations through its Professional Services.
Web Portal and BI Dashboards
The sophisticated enterprise web portal provides comprehensive data visibility and control over field staff activities. BI dashboards, powered by Microsoft PowerBI Embedded technology, offer real-time insights and analytics to help in decision-making.
Supervisor Mobile App
The Supervisor Mode in the mobile app allows supervisors to receive real-time updates on their subordinates’ visits, view photos and results, and create and control ad-hoc tasks. This feature enhances supervision and ensures that tasks are completed efficiently.
Integrations and API
Eyrene offers rich integrations and APIs, including raw data access, to ensure seamless integration with existing systems and tools.
Professional Services and Technical Support
The platform provides customizable solutions through its Professional Services and offers friendly and professional technical support to ensure smooth implementation and ongoing operation.
Pricing and ROI
Eyrene operates on a simple per-visit pricing model, starting at $0.19 per visit, with no hidden costs or additional fees. This model helps clients manage their budgets effectively and achieve a significant return on investment (ROI). Many clients have reported at least a 10x ROI, driven by improved field staff compensation, reduced audit time, and increased sales due to better shelf presence.
Benefits
- Reduced Audit Time: Eyrene significantly reduces the time spent on manual shelf audits.
- Increased Accuracy: The AI-powered image recognition minimizes human errors.
- Cost Efficiency: Lower overall costs compared to other leading image recognition solutions.
- Scalability: Rapid transition from small-scale to large-scale implementations.
- Real-Time Insights: Immediate feedback and updates on in-store conditions.
In summary, Eyrene is a powerful tool for retail businesses, offering a comprehensive suite of features that enhance in-store execution, reduce costs, and improve sales through accurate and efficient product recognition and data analysis.