Product Overview: HubSpot Marketing Free
HubSpot Marketing Free is a comprehensive and cost-effective marketing solution designed to help businesses streamline their marketing efforts, capture leads, and enhance customer experiences without any financial commitment.
What it Does
HubSpot Marketing Free is part of HubSpot’s broader customer platform, offering a suite of tools that enable businesses to attract, engage, and convert leads. This free tier is particularly beneficial for businesses just starting their online journey or those looking to optimize their marketing strategies without incurring additional costs.
Key Features and Functionality
Contact Management (HubSpot CRM)
At the heart of HubSpot Marketing Free is the integrated HubSpot CRM, which allows you to manage unlimited contacts, differentiating between marketing and non-marketing contacts. This CRM is available across all tiers and provides a centralized database to store and manage customer interactions.
Custom Properties
The free version enables you to create up to 10 custom data properties for contacts, companies, or deals, allowing you to collect and organize the most relevant information tailored to your business needs.
Forms
HubSpot Marketing Free includes tools for creating various types of forms (standalone, pop-up, embedded, and collected forms) that capture contact information directly into your CRM. While the automation options are limited, you can still automate a single follow-up email after form submission.
Email Marketing
With the free plan, you can send up to 2,000 monthly emails, although these emails will include HubSpot branding and have limited customization options. Upgrading to a higher tier is necessary to remove the branding and access more advanced features.
Ad Management
The free tier allows you to connect up to two ad accounts with a $1,000 ad spend limit. It supports simple website audiences and basic ad management functionality.
Landing Pages
You can create up to 20 landing pages using several simple templates provided by HubSpot. However, customization is limited, and you cannot use a custom domain with the free plan.
Conversations Inbox and Live Chat
The free plan includes a centralized inbox for managing live chats, emails, form submissions, and other customer interactions. This feature helps in tracking and responding to customer inquiries efficiently. Additionally, you can use live chat to connect with visitors in real-time.
Lead Tracking and Automation
HubSpot Marketing Free offers robust lead tracking tools, allowing you to monitor leads from your website, email campaigns, and social media platforms. While automation options are limited, you can still engage leads with basic workflows and follow-up emails.
Analytics and Reporting
The platform provides built-in analytics to track the performance of your marketing efforts, including page views, form submissions, and sales activity. This helps in optimizing your campaigns and improving overall customer engagement.
Summary
HubSpot Marketing Free is a powerful tool for businesses looking to enhance their marketing capabilities without incurring costs. It integrates seamlessly with the free HubSpot CRM, offering a range of features from contact management and custom properties to email marketing, ad management, and landing pages. This free tier is ideal for small businesses or startups aiming to streamline their marketing processes and improve customer experiences.