InsideView (now part of Demandbase) - Short Review

Product Overview of InsideView (Now Part of Demandbase)

InsideView, now an integral component of Demandbase following its acquisition in May 2021, is a comprehensive software as a service (SaaS) platform designed to provide robust sales and marketing intelligence. Here’s a detailed look at what the product does and its key features.

What InsideView Does

InsideView is a B2B data and intelligence platform that empowers marketing, sales, and operations teams to identify, gather, and utilize detailed information on customers and prospects. The platform is tailored to help businesses target key accounts more effectively, enhance sales productivity, and drive better engagement with potential clients.

Key Features and Functionality

Data and Intelligence

• Firmographics: InsideView provides detailed firmographic data, including financials, employee counts, market segments, industries, location, news, and corporate hierarchy information for over 20 million accounts worldwide.
• Contact Data: The platform offers extensive contact information, such as names, job functions, job levels, titles, contact details (including phone numbers), employment history, location, and social network profiles.

Sales and Marketing Tools

• Lead Management: InsideView facilitates the management of leads, helping sales teams to identify and pursue high-potential prospects.
• Opportunity Management: It enables the tracking and management of sales opportunities, ensuring that sales teams can monitor and close deals efficiently.
• Account Management: The platform allows for comprehensive account management, including insights into account activities and engagement levels.
• Sales Forecasting and Pipeline Management: InsideView provides tools for sales forecasting and pipeline management, helping teams predict and manage their sales performance.

Integration and Automation

• CRM Integration: InsideView seamlessly integrates with leading CRM systems such as Salesforce.com, Microsoft Dynamics 365, NetSuite, Oracle CRM, and others. This integration enhances the accuracy and completeness of CRM data.
• Marketing Automation: It also integrates with marketing automation systems like Marketo, ensuring a unified approach to marketing and sales efforts.
• Workflow Automation: The platform includes features for automating various sales and marketing workflows, reducing manual tasks and increasing efficiency.

Analytics and Insights

• Data Enrichment: InsideView continuously cleans, monitors, and unifies CRM data with the most reliable and up-to-date information, ensuring data integrity.
• Reporting and Analytics: The platform offers robust reporting and analytics capabilities, providing insights into sales performance, customer behavior, and market trends.
• AI-Powered Insights: As part of Demandbase, InsideView leverages AI-powered predictive modeling to deliver prioritized lists of in-market accounts and buyer intelligence, helping sellers engage the right prospects at the right time.

Additional Capabilities

• Social Selling: InsideView supports social selling by providing social network profiles and other social insights, enabling sales teams to engage with prospects more effectively.
• Mobile Access: The platform is accessible on mobile devices, ensuring that sales teams can access critical information and perform tasks on the go.
• Customizable Dashboards: Users can create customized dashboards to view the data and metrics that are most relevant to their roles and objectives.

In summary, InsideView, now integrated into Demandbase’s suite of products, offers a powerful set of tools and features that enhance sales intelligence, improve data accuracy, and streamline sales and marketing operations. This integration has expanded Demandbase’s capabilities, providing a complete “one-stop-shop” Data Cloud and Sales Intelligence Cloud that supports comprehensive B2B go-to-market strategies.