Mailjet is a comprehensive email marketing and transactional email service designed to help businesses and marketers create, send, and manage large-scale email campaigns efficiently.
What Mailjet Does
Mailjet is an all-inclusive email tool that enables users to design, send, and track marketing and transactional emails to their target audiences. It is available in multiple languages, including Spanish and Italian, making it accessible to a broader user base. The platform integrates seamlessly with various systems, such as WordPress, to enhance its functionality.
Key Features and Functionality
Email Builder and Templates
Mailjet features a user-friendly drag-and-drop email builder that allows users to create highly responsive HTML and plain text emails. Users can start from scratch, choose from over 70 pre-made templates, or upload their own HTML code. The editor offers basic customization options, preview, and test email capabilities to detect errors.
Email Tracking and Analytics
Mailjet provides comprehensive email tracking and analytics, enabling users to monitor the performance of their email campaigns in real-time. This includes tracking core metrics such as email opens, clicks, deliverability rates, and bounce rates (both soft and hard bounces). The platform also offers detailed statistics on unsubscribers and other key email metrics.
Multi-User Collaboration
The platform is designed for team collaboration, allowing multiple users to work on email campaigns simultaneously. Users can set individual permissions for team members, deciding who can create, manage, view, and send email campaigns. Additionally, Mailjet supports the creation of sub-accounts for separate departments, teams, and clients, ensuring independent and secure access.
Optimized Deliverability
Mailjet focuses on optimizing email deliverability through various measures, including SPF, DKIM, and DMARC authentication. The platform also follows ISP recommendations to ensure that emails reach the recipients’ inboxes rather than spam folders.
Automation and Segmentation
While Mailjet’s automation tools are somewhat basic, they allow for email sequences triggered by events such as welcome emails, date-based triggers, anniversaries, and contact property updates. The platform also offers flexible segmentation capabilities, enabling users to create customized contact properties and segment their email lists effectively.
Email Validation and Bounce Management
Mailjet includes robust email validation features to ensure the accuracy of email addresses, which is a significant unique selling point compared to other email marketing services. The platform also manages bounces efficiently, automatically attempting to resend soft bounces and blocking hard bounces within 90 days.
SMTP Relay and Transactional Emails
Mailjet offers a free SMTP server and relay service, allowing users to send unlimited marketing and transactional emails without the sending limits imposed by traditional email clients. This is particularly beneficial for businesses with large customer bases. The platform also supports transactional emails, which are event-triggered emails that complete transactions initiated by customers, such as order receipts and password reset emails.
Additional Features
Other notable features include real-time cloud emailing, email previews, AI copy generator, and APIs for transactional emails and SMS messages. Mailjet also supports landing pages, though it lacks a built-in landing page builder compared to some competitors.
In summary, Mailjet is a powerful and user-friendly email marketing and transactional email service that offers a wide range of features to help businesses manage and optimize their email campaigns, ensuring high deliverability and engagement rates.
