What is Omnisend?
Omnisend is an omnichannel marketing platform specifically designed for small and medium-sized e-commerce businesses. It enables these businesses to engage with their audience through a variety of communication channels, including email campaigns, SMS, push notifications, and social media retargeting.
Key Features and Functionality
Omnichannel Marketing
Omnisend allows businesses to combine multiple marketing channels into a single, cohesive strategy. This approach ensures a consistent and personalized customer experience across all touchpoints, enhancing customer retention, lifetime value, sales, and revenue.
Email and SMS Campaigns
The platform offers robust tools for creating and managing email and SMS campaigns. Users can leverage a drag-and-drop email builder to design emails from scratch or use pre-designed templates. This builder also allows for the easy integration of store products, including their images, prices, and names, directly into email templates.
Marketing Automation
Omnisend features advanced marketing automation capabilities, including pre-built workflows for various use cases such as welcome series, abandoned cart reminders, order confirmations, and cross-selling. These workflows can be customized using the drag-and-drop Automation Editor, which simplifies the process of setting up triggers, conditions, and actions for automated message chains.
Personalization and Segmentation
The platform emphasizes personalization, allowing businesses to segment their audience based on browsing behavior, purchase history, and personal details. This ensures that each customer receives relevant and engaging messages, which can be further tailored using smart segmentation and targeting tools.
Product Recommendations
Omnisend includes a Product Recommender feature that uses customer order history to suggest personalized, best-selling, or new products. This feature can be integrated into various automations, such as ‘new in store’ emails, regular newsletters, and transactional emails, to drive repeat purchases and higher engagement.
Contact Details Collection
To build and maintain a subscriber list, Omnisend offers various tools like landing pages, pop-ups, embedded widgets, and multistep forms. The platform also allows for gamified forms, such as the Wheel of Fortune, to encourage prospects to share their contact information.
Analytics and Reporting
Omnisend provides comprehensive analytics and reporting features that help businesses track the performance of their campaigns. Users can monitor sales and engagement metrics, compare campaign effectiveness, and analyze data from different channels to optimize their marketing strategies.
Integrations
The platform integrates seamlessly with major e-commerce platforms like Shopify, Magento, WooCommerce, BigCommerce, and others. Additionally, Omnisend offers integrations with over 30 apps across various categories, including shipping and logistics, customer service, and sales optimization.
User-Friendly Interface and Support
Omnisend is known for its intuitive interface, making it accessible even for those without extensive marketing experience. The platform also offers 24/7 support, including real-time chat and customer success managers, to help users get comfortable with its features.
Pricing
Omnisend offers a range of pricing plans, including a free plan, a Standard plan, and a Pro plan. Each plan includes features such as email and SMS campaigns, pre-built automations, pop-ups and registration forms, customer segmentation, and reporting. The Pro plan adds advanced features like unlimited emails, higher SMS credits, and priority support.