Product Overview of Optimity
Optimity is a comprehensive wellness and engagement platform designed to support the health, mental well-being, and financial health of individuals, particularly those associated with health companies, insurance carriers, and employers. Here’s a detailed look at what Optimity does and its key features:
Purpose and Objective
Optimity aims to modernize how organizations support their most valuable assets – their people. It helps build a stronger community of healthy, happy, and engaged individuals by leveraging behavior science and a holistic approach to physical, mental, and financial wellness. Currently, Optimity supports over a million members in achieving better health and longevity through increased exercise, improved nutrition, and adequate rest.
Key Features and Functionality
Engagement Models
Optimity offers two distinct solution models:
- Engagement-as-a-Service (EaaS): This model combines SaaS technology with fully-supported implementation services. It includes a member-facing app that nudges and rewards users for positive engagement. The platform uses AI-powered technologies to personalize content and integrate activities seamlessly into daily routines. It also features dynamic health and wealth risk assessment tools with IoT data feeds to proactively support members.
- Powered by Optimity: This involves white-labeled modules, APIs, and SDKs built on over 30 years of behavioral science. It helps clients engage their consumer clients (B2B2C) with capabilities such as wearable device connectivity, rewards fulfillment, points tracking, and personalized content for micro-education. This model is designed to enhance member engagement and provide advanced analytics for alternative data sources, particularly beneficial for life and health insurers.
Personalized Wellness Programs
Optimity provides personalized health coaching, engaging community challenges, and rewarding incentives to encourage healthy habits. Users can set routines and schedule healthy micro-activities, connect their wearables and health apps, and participate in fitness challenges and quizzes. The platform captures consumer behavior through various interactions to deliver personalized content and rewards that align with users’ preferences and motivators.
Nudges and Rewards
The platform includes nudges and rewards programs that motivate users to adopt healthier habits. It powers mobile apps that help people learn, discover, and engage in activities that fit into their daily routines. The rewards model is designed to drive targeted offers and create habitual behaviors, leading to higher engagement and better health outcomes.
Advanced Analytics and Risk Assessment
Optimity offers advanced analytics for alternative data sources, including lifestyle risk scoring insights. This is particularly useful for life and health insurers, enabling them to continuously and more accurately assess risk while fostering healthier policyholders. The platform’s dynamic health and wealth risk assessment tools use IoT data feeds to keep a pulse on members’ health, mindset, and life events.
Community and Social Engagement
Users can challenge friends and family, compare progress towards wellness goals, and engage in social activities within the app. This social aspect helps in building a supportive community that encourages healthy behaviors and mutual motivation.
Integration and Customization
Optimity supports integration with various platforms, including Android and iOS. It offers customizable dashboards, task management, and other HR-related features, making it a versatile tool for businesses of all sizes, from startups to enterprises.
Benefits
- Improved Health Outcomes: Optimity helps users achieve better physical, mental, and financial health through personalized coaching and engaging activities.
- Enhanced Engagement: The platform’s rewards and nudges model ensures high member engagement, leading to meaningful monthly-active-user (MAU) metrics.
- Advanced Risk Management: For insurers, Optimity provides specialized datasets and lifestyle risk scoring insights, enabling more accurate risk assessment and healthier policyholders.
- Business KPI Optimization: The platform is optimized to drive better health and financial outcomes while aligning with business KPIs, making it a valuable tool for organizations aiming to support their workforce and customer base effectively.
In summary, Optimity is a robust wellness and engagement platform that leverages advanced technologies and behavioral science to promote holistic well-being and drive meaningful engagement among its users.