Product Overview of Seismic
Seismic is a comprehensive sales enablement platform designed to empower customer-facing teams, particularly in sales, marketing, and channel management, to deliver personalized and effective customer experiences. Here’s a detailed look at what Seismic does and its key features.
What Seismic Does
Seismic was founded in 2010 with the goal of helping sales and marketing teams streamline content creation and personalization through automation. The platform has evolved to become a unified solution that goes beyond content management, addressing the broader needs of go-to-market (GTM) teams. Seismic aims to enhance sales efficiency by orchestrating people, processes, and technology, thereby creating a new business category known as enablement.
Key Features and Functionality
Content Management and Personalization
Seismic provides a robust content management system that allows sellers to discover, personalize, and use content while ensuring brand consistency and compliance. The platform automates the collection and assembly of documents, reducing errors and improving quality, which is particularly beneficial in industries like financial services that rely heavily on pitch books.
AI-Driven Capabilities
Seismic leverages artificial intelligence (AI) and machine learning (ML) through its engine, Aura. This technology enables several key features:
- Predictive Content Recommendations: Provides sellers with content suggestions based on sales stage, industry, or persona.
- Auto-tagging and Content Descriptions: Uses generative AI to tag content properties and generate descriptions, making content more discoverable.
- Just-in-time Intelligence: Offers instant access to summarized results and natural language responses during customer interactions.
- AI-generated Lessons: Generates high-quality training content, including lessons, questions, and summaries, to support enablement and training.
Sales Enablement and Analytics
Seismic offers a range of tools to enhance the sales process:
- Seismic Enablement Cloud™: A unified platform built around five pillars to empower GTM teams with the right skills, content, tools, and insights.
- Sales Analytics and Insights: Provides real-time data and insights on which content is most effective, helping teams measure success and demonstrate ROI.
- Dynamic Playbooks and Usage Tracking: Includes built-in usage tracking and insights to monitor the adoption and effectiveness of sales plays and content.
Integration and Collaboration
The platform integrates seamlessly with a wide range of tools and systems, including:
- CRM Systems: Integrates with CRMs like Salesforce, Microsoft Dynamics, and others.
- Collaboration Software: Works with tools like Slack, G Suite, and MS Office.
- Content Repositories: Connects with repositories such as Dropbox.
- Seismic Exchange® Marketplace: Allows users to integrate their preferred tools and build custom apps using extensive APIs.
Training and Onboarding
Seismic facilitates efficient onboarding and continuous training:
- Seismic Learning: Generates AI-powered training content to speed up the development and distribution of just-in-time training.
- Accelerated Onboarding: Ensures teams are operational within 30 days or less, with support for challenges and a success plan including KPIs and monthly status updates.
Security and Compliance
The platform is designed with robust security and administration features:
- Single Sign-On (SSO) Solutions: Provides seamless access and control.
- Compliance Features: Ensures that highly regulated industries can maintain compliance with ease.
Industry Applications
Seismic is tailored to meet the needs of various industries, including:
- Financial Services: Addresses content challenges specific to banking, capital markets, wealth, and asset management.
- Software and High Tech: Helps tech companies differentiate themselves by speeding up the production and distribution of personalized content.
In summary, Seismic is a powerful sales enablement platform that combines content management, AI-driven insights, sales analytics, and seamless integration with other business tools to enhance the efficiency and effectiveness of GTM teams. Its comprehensive features make it an indispensable tool for enterprises looking to improve their sales processes and customer engagement.