Overview of SharpSpring
SharpSpring, now also known as Constant Contact Lead Gen CRM, is a comprehensive and dynamic marketing automation platform designed to streamline and enhance the sales and marketing processes for businesses. Here’s a detailed look at what the product does and its key features.
What SharpSpring Does
SharpSpring is an all-in-one growth platform that integrates marketing automation, CRM, email marketing, and social media management into a single suite. It is tailored to help businesses drive more leads, convert these leads into sales, and optimize their return on investment (ROI) for marketing activities. The platform is particularly suited for established B2B businesses looking to leverage data segmentation and automation to drive ROI-focused engagement.
Key Features and Functionality
Marketing Automation
SharpSpring streamlines complex marketing tasks through robust automation features. This includes automating email campaigns, lead nurturing, and sales follow-ups, making the entire process seamless and efficient.
Email Marketing
The platform offers advanced email capabilities, including a smart email designer, dynamic email content, and a library of responsive templates. It also provides detailed analytics and behavioral-based email tracking, allowing businesses to personalize emails and track user interactions effectively.
CRM
SharpSpring includes a built-in CRM that integrates sales and marketing efforts seamlessly. It allows businesses to manage contacts, accounts, and opportunities, and provides features like custom deal stages, lead scoring, and actionable reports. The CRM can also be integrated with existing third-party CRMs.
Social Media Management
The platform enables businesses to manage social media campaigns directly from the CRM. This includes sending and managing posts across various social media platforms, collecting and linking customer data in real-time, and tracking engagement.
Form and Landing Page Builders
SharpSpring features a dynamic form builder with a drag-and-drop WYSIWYG framework, making it easy to create responsive web forms and integrate them with the CRM. The landing page builder allows for the creation of personalized, dynamic content pages using a point-and-click editor, which helps in funneling visitors from prospects to leads.
Visitor ID and Lead Tracking
The Visitor ID feature uses reverse IP lookup to identify anonymous web visitors, providing contact information such as names, emails, and phone numbers. It also tracks known leads and notifies sales teams when a lead revisits the site, boosting lead scores based on important page visits.
Dynamic Lists and Personas
SharpSpring allows businesses to create dynamic lists that automatically update as contacts meet specific criteria. It also enables the creation of customizable personas to target marketing and sales materials more effectively.
Analytics and Reporting
The platform provides campaign analytics, customizable reports, and full life-cycle attribution tracking. This helps businesses measure the success of their marketing strategies and forecast future sales, ensuring they can optimize their ROI.
Automation and Workflow
SharpSpring’s automation feature is highly intuitive, allowing users to create visual workflows to track and automate activities such as opportunity tracking and assessment. This simplifies the process of identifying, monitoring, and converting leads into loyal customers.
Ease of Use and Setup
While the setup process for SharpSpring can be somewhat cumbersome, the platform offers a guided tour and technical support to help users get started. Once set up, the interface is user-friendly, with most tasks being quick to perform due to the availability of templates and intuitive workflows.
Pricing
SharpSpring is known for its transparent and competitive pricing model, starting at $30 per day. The platform offers scalable plans with no long-term contracts, making it accessible and flexible for businesses of various sizes.
In summary, SharpSpring is a powerful marketing automation and CRM platform that helps businesses streamline their sales and marketing activities, drive more leads, and optimize their ROI through advanced automation, analytics, and integration capabilities.
