What is ZoomInfo?
ZoomInfo is a comprehensive business-to-business (B2B) database and intelligence platform designed to help businesses find, acquire, and grow their customer base. Founded by Henry Schuck and Kirk Brown, ZoomInfo has evolved from a business contact provider into a multiplatform operating system for sales, marketing, and growth teams.
Key Uses of ZoomInfo
ZoomInfo is primarily utilized for sales, marketing, and talent acquisition. It provides up-to-date information on decision-makers, companies, and market trends, enabling businesses to make informed decisions and drive growth.
Key Features and Functionalities
Comprehensive B2B Database
ZoomInfo offers an extensive database of company and contact information, including technographics and firmographics. This allows users to target their ideal customers effectively.
Real-time Data Updates
The platform continuously updates its database in real-time, ensuring users have access to the latest information, such as company ownership changes, personnel updates, and other relevant details.
AI-Powered Insights
Leveraging artificial intelligence (AI) and machine learning algorithms, ZoomInfo provides predictive analytics, trend analysis, and lead prioritization to optimize sales and marketing strategies. It also recommends similar accounts and contacts based on previous searches.
Automated Workflows
ZoomInfo streamlines tasks such as lead enrichment, data cleansing, notifications, and email outreach through automated workflows. This feature frees up valuable time for sales and marketing professionals to focus on high-value activities.
Integration with CRM Systems
The platform integrates seamlessly with popular CRM systems, allowing users to sync data and maintain continuous workflow within their existing tools and processes.
Lead Generation and Market Research
ZoomInfo provides tools for identifying and contacting potential leads, as well as insights for market analysis and strategy development. Users can create targeted lists of prospects based on specific criteria and receive alerts for new contacts or companies that meet their search criteria.
Advanced Search and Alerts
The platform features advanced search functionality that allows users to target decision-makers and prospect new customers. Users can save their top searches and receive automatic alerts when new contacts or companies match their criteria.
Sales, Marketing, and Talent Acquisition Tools
ZoomInfo offers specialized platforms such as:
- SalesOS: A comprehensive sales intelligence platform designed to streamline sales workflows and drive revenue growth.
- MarketingOS: A robust marketing intelligence and lead generation platform that empowers marketers with data-driven insights and integrated campaign management tools.
- OperationsOS: A cutting-edge operations intelligence platform that streamlines processes and enhances data quality.
- TalentOS: An innovative talent intelligence platform for sourcing, evaluating, and engaging top talent.
Chrome Extension
The ZoomInfo Chrome Extension, formerly known as ReachOut, provides real-time data and makes prospecting easier by allowing users to instantly see contact details, retrieve phone numbers, email addresses, job titles, and key buying signals without leaving their current tab. It also integrates with LinkedIn Sales Navigator.
Additional Capabilities
- Data Enrichment: Improves the quality and completeness of existing customer data.
- News and People Alerts: Keeps users informed about changes and updates in their target companies and contacts.
- Reporting and Analytics: Provides detailed reports and analytics to help users evaluate their performance and make data-driven decisions.
Overall, ZoomInfo is a powerful tool that combines extensive B2B data, AI-driven insights, and automated workflows to enhance sales, marketing, and talent acquisition efforts, making it an essential resource for businesses aiming to grow and succeed in their markets.