Product Overview of Glassdoor
Glassdoor is a comprehensive online platform that serves as a vital resource for both job seekers and employers. Here’s a detailed look at what the product does and its key features.
What Glassdoor Does
Glassdoor is an online job board and employer review site where job seekers can search for job opportunities and gain insights into potential employers. For employers, it provides a platform to build and manage their employer brand, engage with potential candidates, and gather valuable analytics.
Key Features for Employers
Employer Profile Management
Employers can create and manage detailed profiles, including basic company information such as the total number of employees, headquarters location, industry, and CEO details. The “Overview” section allows companies to present high-level information to candidates, ensuring accuracy and up-to-date information.
‘Why Work For Us’ Section
This section enables employers to showcase their Employer Value Proposition through customizable tabs, including images and videos. Companies can highlight what makes them unique and attractive to potential employees, effectively communicating their company culture and values.
Review Management
Employers can request, monitor, and respond to company and interview reviews. This feature helps in addressing both positive and negative feedback, allowing companies to improve their reputation and employer brand.
Analytics and Insights
Glassdoor offers robust analytics tools that provide insights into page visits, follower engagement, candidate demographics, ratings data, and more. Employers can use these analytics to understand their audience, optimize their content, and target the right candidates for their brand.
Targeted Company Updates
With the Enhanced Profile Select package, employers can tailor their updates to specific job functions, locations, or follower types. This targeted approach ensures that the right content reaches the right candidates.
Competitor Profiles and Brand Promotion
Employers can promote their company and jobs on the profiles of their competitors, increasing their exposure. Additionally, Glassdoor offers targeted advertising options and the ability to integrate social media feeds with their profiles.
Multi-Brand and Multi-Country Profiles
For companies managing multiple brands or operating in different countries, Glassdoor allows profile switching between various brands and countries. This feature enables customized content for job seekers in different geographies.
Access Levels and User Management
Employers can assign different access levels to their team members, including Administrator, Local Administrator, Analytics Only, and Content Manager roles. This ensures that the right people have the necessary permissions to manage and update the company profile.
Key Features for Job Seekers
Job Search
Job seekers can search for job opportunities based on specific criteria such as job title, company, salary, distance, and more. Each job listing includes detailed descriptions of the company, along with ratings on compensation and benefits, culture and values, career opportunities, and work-life balance.
Employer Reviews
Job seekers can read reviews from current and former employees to get a genuine perspective on what it’s like to work at a particular company. This helps in making informed decisions about potential employers.
Additional Features
COVID-19 Updates
Glassdoor has introduced features to help employers keep candidates informed about their company’s response to COVID-19, ensuring transparency and trust during challenging times.
Free and Paid Plans
Employers can start with a free account and upgrade to paid plans for access to enhanced features such as more detailed analytics, industry benchmark reports, and audience targeting insights.
In summary, Glassdoor is a powerful platform that helps employers build and manage their brand, engage with potential candidates, and gain valuable insights through analytics. For job seekers, it provides a comprehensive job search tool and valuable employer reviews to aid in their job search process.