What Mention Does
Mention is a real-time media monitoring and social listening solution that enables businesses to track, analyze, and engage with online conversations about their brand, competitors, and industry. It crawls over 1 billion sources across the web daily, including social media platforms, press articles, review sites, forums, and blogs.
Key Features
Monitoring
- Brand Monitoring with Alerts: Mention allows you to create alerts using text keywords to track mentions of your brand, including common spellings and misspellings, as well as supplemental keywords related to your industry or specific products/services.
- Web and Social Media Monitoring: Monitor conversations across various online sources to understand how your brand is perceived and to stay informed about industry trends.
Listening
- Social Media Listening: Analyze posts across social media platforms like Twitter, Facebook, and Instagram to uncover trends and filter data based on sentiment, among other metrics.
- Boolean Search: Use advanced search capabilities, including boolean operators, to pinpoint important conversations and filter out irrelevant data.
Publishing and Engagement
- Social Media Scheduling: The “Publish” feature allows you to draft, schedule, and publish posts across multiple social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. This helps in maintaining a consistent voice and engaging with your audience effectively.
- Respond to Direct Messages: The “Respond” feature manages direct messages from Facebook and Twitter, enabling you to react promptly to customer inquiries and maintain a positive brand image.
Analytics
- Insights Center: Create customized graphs and reports using filters to review key metrics that interest you. This helps in analyzing the performance of your social media posts and understanding audience engagement.
- Sentiment Analysis: Filter incoming mentions by sentiment to gauge the overall tone of conversations about your brand.
Additional Features
- Group Mentions: Group similar messages, such as retweets or shares, to save time and streamline your monitoring process.
- Integration with Slack: Integrate Mention with Slack to receive real-time notifications and updates directly within your Slack channels.
- Saved Filters and Spike Alerts: Use saved filters to organize your alerts and receive spike alerts for real-time notifications of significant changes in mention volume.
Benefits
- Enhanced Brand Management: Understand how your brand is perceived online, catch and respond to crises before they escalate, and analyze your competition to stay ahead.
- Improved Social Media Strategy: Build and schedule your social media content in advance, engage with your audience, and adapt your strategy based on real-time trends and insights.
By leveraging these features, Mention empowers businesses to make informed decisions, amplify their brand awareness, and drive meaningful conversations online.