What Imperson Does
Imperson enables businesses to automate the entire customer journey through natural language conversations. The platform is designed to help companies engage with their customers, qualify leads, convert visitors into customers, and automate support inquiries using highly personalized and interactive chatbots.
Key Features and Functionality
Chatbot Creation and Deployment
Imperson offers a self-service enterprise platform that allows users to create, test, deploy, and analyze their own chatbots without the need for coding. This platform supports multiple channels such as Facebook Messenger, Kik, Slack, Twitter, Amazon Echo, Skype, and SMS.
Advanced AI Capabilities
The chatbots developed on Imperson’s platform utilize a natural language processing (NLP) engine that parses incoming text to determine user intent and provide contextually deep responses. This allows for rich and engaging conversations that can include questions to fill in user profiles and send multimedia content like images and videos.
Personalization and Character-Based Chatbots
Imperson is known for its ability to create character-based chatbots, such as the Miss Piggy chatbot for The Muppets and the Einstein chatbot for National Geographic. These chatbots can have unique personalities, initiatives, and relationship memory, enabling brands to differentiate their voices and build more engaging relationships with consumers.
Analytics and Insights
The platform provides in-depth metrics and real-time insights through a central dashboard. This includes data on the number of conversations, average conversation length, average turns per conversation, number of recurring users, user sentiments, hot topics, and keywords. These analytics help in optimizing the conversation experience and improving the overall effectiveness of the chatbots.
Customer Support Automation
Imperson’s chatbots are designed to handle complex product inquiries and support issues with real-time speed and accuracy. The system continuously learns and adapts to handle new inquiries, ensuring consistent and professional automated support.
Multi-Channel Engagement
The platform allows businesses to engage users on their preferred channels, including social media platforms, texting, and websites, providing an always-on, mobile-first messaging interface.
Lead Qualification and Conversion
Imperson’s chatbots can qualify visitors through natural language conversations, answer questions, and provide information about the brand and product offerings. This helps in converting visitors into customers by addressing their queries and providing personalized interactions.
In summary, Imperson’s platform is a comprehensive solution for businesses looking to leverage conversational AI to enhance customer engagement, automate support, and drive conversions through highly personalized and interactive chatbot experiences.