Introduction to Hopin
Hopin is a comprehensive and intuitive all-in-one platform designed to host virtual, hybrid, and in-person events. Founded in 2019 and launched in March 2020, Hopin has quickly become a leading shared experiences platform, enabling immersive and interactive connections for attendees from anywhere in the world.
Key Features and Functionality
Event Structure and Navigation
Hopin organizes events within a virtual venue that mimics the structure of in-person events. The platform is divided into several key areas:
- Reception Area: Serves as a virtual lobby where attendees can get an overview of the event, including speaker bios, event schedules, and sponsor logos.
- Stage Area: Designed for keynotes, broadcasts, and interactive sessions like fireside chats and panel discussions. It supports up to 100,000 concurrent viewers.
- Sessions Area: Hosts break-out sessions and workshops, allowing for more focused interactions.
- Networking Area: Facilitates connections among attendees through one-on-one chats, direct messages, and real-time polls.
- Expo Area: Allows sponsors and exhibitors to showcase their products and services in a virtual environment.
Customization and Branding
Hopin offers extensive customization options to align the event with the organizer’s brand:
- Advanced Branding: Customize the entire interface with logos, color combinations, fonts, and more. Organizers can also rename event areas and add custom registration form fields.
- Custom Emails: Personalize automatic emails sent at key points during the event.
- Branded Content: Produce fully branded sessions, live streams, and feeds within the Stage area.
Engagement and Interaction
To enhance attendee engagement, Hopin includes various interactive tools:
- Live Streaming: Utilizes Hopin’s built-in live streaming studio called Backstage for high-quality video broadcasts.
- Real-Time Polls and Q&A: Enable attendees to participate in live polls and Q&A sessions.
- Integrations: Integrate with tools like Twitter, Miro Whiteboard, and Kahoot games to further enhance the virtual event experience.
Analytics and Reporting
Hopin provides robust analytics to help organizers measure event success:
- Analytics Dashboard: Offers a visual summary of key event data, including ticket sales, attendance, and top event areas.
- Live Analytics: Track event attendance and movement across different areas in real-time.
- Downloadable Reports: Analyze detailed data on session participation, chat activity, booth attendance, feedback, and more.
Security and Scalability
- Security: Events can be made private, password-protected, or invite-only. Organizers can also sell tickets or offer free events.
- Scalability: Supports events ranging from small gatherings to large conferences with hundreds of thousands of attendees.
- Enterprise-Grade Features: Includes multi-stages, Single Sign-On (SSO), Magic Links for automatic registration, and integrations with platforms like Salesforce, Marketo, and Mailchimp.
Customer Support
Hopin offers comprehensive customer support:
- Custom Training: Access personalized onboarding, technical reviews, and speaker dry-runs.
- Day-of Assistance: Have a dedicated customer success manager to ensure the event runs smoothly.
- Dedicated Product Support: Receive prioritized email and chat support with guaranteed service and uptime levels.
Conclusion
Hopin is a powerful and flexible platform that recreates the experience of in-person events in a virtual or hybrid setting. With its extensive customization options, robust engagement tools, detailed analytics, and strong customer support, Hopin is an ideal choice for event organizers and marketers looking to host immersive and interactive events of any scale.