Crystal (also known as Crystal Knows) is a proprietary personality detection technology designed to help users understand and interact more effectively with individuals, whether they are clients, coworkers, or team members. Here’s an overview of what the product does and its key features:
What Crystal Does
Crystal uses publicly available information from sources like LinkedIn, Google, Facebook, and other online platforms to analyze and assess people’s personalities. This technology is developed at the intersection of social science, technology, and communication, with the mission of automating the process of getting to know individuals without the need for extensive personal interactions.
Key Features and Functionality
Personality Profiling
Crystal maps the gathered data onto one of 64 unique personality profiles based on the DISC personality profile test, which includes factors such as Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). This profiling helps users understand an individual’s personality traits, decision-making processes, and communication preferences.
Communication Guidance
The platform provides specific advice on how to communicate with individuals in a way they will appreciate. This includes suggestions on the words, phrases, and tone of voice to use when interacting with them. For example, it might advise using a more formal greeting in an email or avoiding detailed messages for someone who prefers concise communication.
Sales Process Integration
Crystal integrates with various stages of the sales process, including Prospecting/Targeting, Discovery/Qualification, Sales Opportunity, Proposal and Negotiation, and Sale Pending. Users can get tailored advice on how to handle each stage based on the client’s personality profile.
Email Analysis
The tool analyzes emails in real-time, highlighting wording that may not be suitable for the recipient’s personality profile and suggesting alternative phrasing to improve communication effectiveness.
Team Management and Recruitment
Crystal can be used by team managers to profile potential coworkers to reduce the risk of hiring toxic employees. It also allows managers to create custom playbooks for individual colleagues or the entire team, providing strategies for group meetings, performance reviews, one-on-ones, and conflict resolution.
Playbooks
The Playbook feature enables users to share personality assessments with coworkers and develop strategies for interacting with team members. This helps in managing team dynamics more effectively and improving overall team performance.
In summary, Crystal is a powerful tool for enhancing communication, sales strategies, and team management by providing deep insights into individual personalities and offering personalized guidance on how to interact with them effectively.