Gain is a comprehensive social media management and collaboration platform designed to streamline the content management process for social media managers, agencies, educators, and businesses. Here’s an overview of what Gain does and its key features:
What Gain Does
Gain is a tool that integrates all aspects of social media management, from content creation and approval to scheduling and publishing. It aims to simplify the workflow for managing multiple social media clients or accounts, enhancing collaboration, and ensuring efficient content distribution.
Key Features and Functionality
Content Creation and Upload
Gain allows users to create, upload, and import various types of marketing content, including photos, videos, animations, and more. The platform includes a dynamic post creator with previews for how posts will appear on different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Google Business Profile. It also features a built-in image editor with cropping presets and other image tools.
Collaboration and Approval Workflows
Gain facilitates collaboration by enabling users to create dedicated workspaces for each client or project. Team members and clients can be granted access to specific workspaces, ensuring organized and confidential collaboration. The platform offers fully customizable approval workflows, allowing users to design detailed review stages involving unlimited stakeholders. This ensures comprehensive and timely feedback and approvals.
Auto-Scheduling and Publishing
Once content is approved, Gain automatically schedules and publishes it across various social media channels. This feature eliminates the need for manual scheduling, saving time and ensuring timely content delivery. Users can schedule content weeks or months in advance and view a month’s worth of content at a glance, with the ability to drag and drop to reschedule posts.
Content Organization and Filtering
Gain provides robust tools for organizing and filtering content. Users can create labels, content tags, and file folders to categorize assets by campaign, content type, teams, markets, or language. The platform also allows filtering by approval status, file type, publish date, and more, making it easy to manage and reuse content.
Performance Metrics and Optimization
Gain offers engagement metrics for social media posts, enabling users to optimize, plan, and recycle their best-performing content. The Recycle feature automatically reschedules and publishes top-performing content within a specified date range.
Additional Features
- Calendar Views: Gain provides calendar views for all marketing efforts, allowing users to see content not attached to a specific date and label important dates.
- Notification and Mobile App: The Gain Notify mobile app facilitates quick manual publishing and keeps users updated on the go.
- Multi-Platform Support: Gain supports publishing content on multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Google Business Profile, and Pinterest, with YouTube support coming soon.
- Detailed History and Compliance: The platform maintains a detailed log of comments, tasks, change requests, edits, and approvals with timestamps, which is particularly valuable for legal and compliance teams.
In summary, Gain is an all-in-one social media management tool that streamlines content creation, approval, scheduling, and publishing while enhancing collaboration and efficiency for social media managers and teams.