Product Overview of Mailshake
Mailshake is a comprehensive email outreach and sales engagement platform designed to help businesses and sales teams efficiently manage and optimize their cold email campaigns and other outreach efforts.
What Mailshake Does
Mailshake enables users to send personalized emails directly from their Gmail or G Suite accounts, making it an integral tool for outbound sales campaigns, lead generation, and other sales engagement activities. It integrates seamlessly with various platforms, including LinkedIn, Pipedrive, and other compatible sales engagement tools via Zapier, to streamline the outreach process.
Key Features and Functionality
1. Easy Email Personalization
Mailshake allows for extensive email personalization using mail merge features. Users can automatically add recipient details such as first name, last name, company name, and page URL to their emails. This personalization can be achieved by importing contact details from CSV files, LinkedIn lead generation forms, or other compatible platforms.
2. Email Automation for Follow-Ups
The platform offers automated email sequences, enabling users to schedule follow-up emails that are part of the same thread as the initial outreach email. This feature includes customizable follow-up intervals and the ability to stop automated follow-ups once a reply is received.
3. Live Campaign Management
Mailshake provides the flexibility to edit and manage campaigns even after they have been launched. Users can pause email sending, add new recipients, or modify the content of outbound emails and follow-ups for recipients who have not yet received them.
4. Cold Email Templates
The platform includes pre-designed cold email templates that can be personalized to improve engagement. While these templates are useful, personalizing them is recommended to avoid resemblance to generic emails that prospects may have seen before.
5. LinkedIn Automation
Mailshake supports LinkedIn automation, allowing users to automate likes, follows, connection requests, and outbound messages on the platform. This feature enhances the ability to engage with prospects across multiple channels.
6. AI Email Writer and A/B Testing
Mailshake features an AI email writer that generates personalized email copy quickly, saving time and effort. Additionally, the platform includes A/B testing tools to optimize email campaigns by testing different versions of outreach emails and tracking opens, clicks, and responses.
7. Email Deliverability Monitoring
To ensure high deliverability rates, Mailshake offers email deliverability monitoring, which helps in avoiding spam folders and ensuring that emails reach the primary inbox.
8. Lead Management and Integration
The platform includes a lead catcher feature that centralizes lead management, allowing users to sort leads based on scores, stage in the sales funnel, and other criteria. Mailshake also integrates with various third-party tools such as Pipedrive CRM, Calendly, and LinkedIn, enhancing its functionality and usability.
9. Analytics and Tracking
Mailshake provides basic analytics tools to track the performance of email campaigns, including metrics on opens, clicks, and deletions. This helps users gauge the effectiveness of their outreach efforts and make data-driven decisions.
10. Power Phone Dialer and Outreach Cadences
For a more holistic outreach approach, Mailshake’s Sales Engagement Plan includes a power phone dialer, enabling users to place calls directly from the platform. This feature supports outreach cadences that include phone calls, emails, and social media interactions, providing a comprehensive view of team activity.
In summary, Mailshake is a robust tool that simplifies and optimizes cold email outreach and sales engagement by offering advanced features such as personalization, automation, live campaign management, and integration with various sales tools.