Post Planner is a comprehensive social media management tool designed to simplify and streamline the process of managing multiple social media accounts. Here’s an overview of what the product does and its key features:
What is Post Planner?
Post Planner acts as a personal social media assistant, helping users stay organized and efficient in their social media management tasks. It was created by Joshua Parkinson to address the time-consuming and complex nature of managing social media accounts, aiming to save users time and effort.Key Features and Functionality
Scheduling and Automation
Post Planner allows users to schedule posts in advance across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and more. Users can plan their social media calendar weeks or even months ahead, ensuring consistent posting and optimal timing for maximum engagement.Content Discovery
The tool features a robust content discovery engine that helps users find engaging and relevant content to share with their audience. The “Discover” feature curates content from top sources in the industry, allows searches for trending topics and hashtags, and includes a rating system to predict content performance based on past engagements.Design and Creation
Post Planner integrates with Canva, enabling users to design stunning visuals directly within the platform. Users can write, edit, and customize their social media posts, including adding links, hashtags, and images. The platform also supports collaboration on content creation with team members.Analytics and Insights
The tool provides detailed analytics to track the performance of scheduled posts. Users can see which posts are getting the most engagement and use this data to refine their social media strategy. The analytics overview includes metrics such as likes, shares, comments, and clicks.Collaboration
Post Planner facilitates teamwork by allowing multiple users to collaborate on content creation, scheduling, and publishing. This feature is particularly useful for marketing agencies and businesses managing multiple social media accounts for clients.Additional Features
- Bulk Scheduling: Users can upload multiple posts at once using a CSV file, saving significant time.
- Content Recycling: The platform allows users to automatically repost their top-performing content at specified intervals.
- Social Inbox: Manage conversations and comments from all connected accounts in one place.
- AI Tool: Generate post ideas, content, captions, hashtags, and more using AI.
- Crossposting: Post content across multiple social media platforms simultaneously.