Product Overview of Rival IQ
Rival IQ is a comprehensive social media analytics tool designed to help businesses, marketers, and organizations enhance their social media strategies through in-depth competitive analysis and detailed channel insights.
What Rival IQ Does
Rival IQ enables users to monitor, analyze, and benchmark their social media performance against competitors, partners, and influencers across all major social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. This platform provides a unified interface to track and compare social media metrics, helping users make informed decisions to improve their social media marketing efforts.
Key Features and Functionality
Social Media Monitoring and Metrics
- Rival IQ offers robust monitoring of social handles for multiple companies, allowing users to track their brand, competitors, partners, and influencers. Users can add and track a varying number of companies depending on their plan, with options to swap companies each month.
Competitive Analysis
- The platform provides competitive context by benchmarking metrics from all major social channels. Users can create landscapes to group competitors and compare performance across different channels or focus on specific channels like Facebook or Instagram.
Social Media Reporting
- Rival IQ streamlines social media reporting by offering pre-built reports, custom dashboards, and scheduled export delivery. Reports can be exported in various formats such as CSV, PowerPoint, PDF, or PNG. The platform also integrates with Google Data Studio for seamless data visualization.
Data History and Freshness
- Users can analyze data going back up to 24 months, depending on the plan. The platform ensures social metrics are updated regularly, with freshness levels ranging from 3 to 12 hours.
Multi-User Accounts and Collaboration
- Rival IQ supports multi-user accounts, allowing teams to collaborate with individual logins and email settings. Additional users can be added at a nominal fee.
Advanced Analytics
- The platform includes features such as hashtag analysis, influencer tracking, post performance analysis, engagement metrics, and sentiment analysis. It also provides estimated post impressions for competitors and detailed social post analysis to highlight trends and opportunities for improvement.
Automated Reporting and Alerts
- Rival IQ offers automated reporting capabilities, including scheduled exports and email alerts for significant changes or breakout social posts. This ensures users stay informed without manual intervention.
Customization and Integration
- Users can create custom branded reports, embed up-to-date reports into third-party dashboards, and connect multiple Facebook Ads and Twitter Analytics accounts. The platform also supports custom chart building and post tagging for detailed insights.
Social Listening and Campaign Tracking
- Rival IQ includes social listening features with saved searches to monitor mentions, sentiment, and conversations about the brand or competitors. It also supports campaign tracking to evaluate the performance of social media campaigns.
In summary, Rival IQ is a powerful tool that combines comprehensive social media analytics, competitive analysis, and reporting capabilities to help businesses optimize their social media strategies and stay ahead of the competition.