Sendinblue Overview
Sendinblue, now rebranded as Brevo, is a comprehensive digital marketing automation platform designed to help businesses grow by engaging their audiences effectively across multiple channels.
What Sendinblue Does
Sendinblue is more than just an email marketing tool; it is an all-in-one solution that manages email marketing, SMS marketing, and marketing automation campaigns from a single platform. It aims to convert casual visitors into subscribers and ultimately into loyal customers by providing personalized and timely communications.
Key Features and Functionality
Multi-Channel Marketing
Sendinblue allows you to create automated campaigns not only through email but also via SMS and WhatsApp, enabling you to reach your customers through multiple channels and provide a more personalized experience.
Marketing Automation
The platform offers robust automation features that allow you to set up workflows and campaigns triggered by specific user actions, such as subscribing to a mailing list, visiting website pages, or clicking on links in emails. This automation helps in sending welcome emails, follow-up emails, and abandoned cart reminders, all without additional manual effort.
Email Construction and Personalization
Sendinblue features a drag-and-drop email editor that makes creating and customizing emails simple. You can personalize emails using subscriber data such as names, locations, and purchase history, making the messages more relevant and engaging. The platform also offers 65 pre-made email templates to get you started quickly.
Contact Segmentation
Advanced segmentation tools allow you to divide your contacts into different groups based on their behavior, preferences, and demographic details. This enables targeted content and offers to be sent to specific segments of your audience, leading to higher open and conversion rates.
Landing Pages and Forms
Sendinblue includes tools for creating landing pages from scratch or using professional-looking templates. It also offers dynamic opt-in forms with features like captcha verification and automatic data population, helping to grow your email list efficiently.
Analytics and Reporting
The platform provides comprehensive analytics and reporting tools, including email click-maps, Google Analytics integration, geo-tracking, and detailed logs of email bounces. These features help you monitor and analyze the performance of your campaigns effectively.
Live Chat and CRM
Sendinblue allows you to add a live chat feature to your website, enabling real-time communication with visitors and customers. Additionally, it integrates with CRM tools to enhance customer relationship management.
Integrations
The platform offers a wide range of integrations, including plug-ins for e-commerce platforms like Shopify and WooCommerce, as well as integrations with analytics tools, Facebook Ads, Zapier, and more. An open API is also available for custom integrations.
Deliverability
Sendinblue focuses on ensuring high email deliverability with features like DKIM authentication, which helps in building trust with email providers and recipients. The enterprise solution guarantees 99% deliverability, although this is not guaranteed for other plans.
Conclusion
In summary, Sendinblue (Brevo) is a powerful and versatile digital marketing platform that offers advanced automation, personalization, segmentation, and analytics, making it an ideal solution for businesses of all sizes looking to enhance their marketing strategies and engage their audiences more effectively.