Product Overview of Synthesio
Synthesio is a comprehensive social media intelligence platform designed to help enterprises listen, analyze, and engage with consumer conversations across various social and mainstream media channels. Here’s a detailed look at what Synthesio does and its key features:
Core Functionality
Synthesio enables businesses to monitor and analyze online conversations, providing valuable insights into consumer behaviors, preferences, and trends. The platform is backed by advanced technologies such as Natural Language Processing (NLP) and machine learning, which facilitate the extraction of meaningful data from a vast array of sources, including social media networks, blogs, and news media.
Key Features
Social Listening
- Synthesio offers robust social listening capabilities, allowing businesses to collect and analyze data from over 195 countries in 80 languages. This includes data from mainstream social media platforms as well as geo-specific and niche websites like Sina Weibo, Vkontakte, and WeChat.
Sentiment Analysis
- The platform features Automated Sentiment Analysis (ASA), a proprietary machine-learning technology that determines whether mentions of a brand are positive, negative, or neutral. This analysis is supported in over 20 languages.
Trend Analysis and Topic Modeling
- Synthesio’s AI-powered trend discovery engine, known as Topic Modeling, scans and categorizes millions of conversations to detect consumer-defined themes and uncover hidden trends. This helps insights and marketing teams identify unmet consumer needs through interactive visualizations.
Competitor Benchmarking
- The platform allows for competitor analysis, enabling businesses to gather and compare social data from competitors. This feature helps in benchmarking progress and keeping tabs on the competition.
Influencer Identification
- Synthesio identifies influencers who are relevant to a brand, helping businesses to engage with key figures in their industry and leverage their influence for marketing and outreach purposes.
Customizable Dashboards and Reporting
- Users can create customized dashboards and reports to measure social activity and engagement. The platform supports report exporting and provides a range of visualization tools, including over 30 data visualization widgets. The Reveal feature allows for customizing spreadsheet files with pre-set filters and metrics for offline analysis.
Real-Time Alerts and Notifications
- Synthesio offers real-time alerts and notifications, enabling users to stay informed about important metrics and changes in social conversations. This feature helps in timely decision-making and crisis management.
Data Management and Analysis
- The platform includes advanced data filtering capabilities, sentiment analysis, and social reporting tools. It also provides engagement metrics, audience segmentation, and share of voice analysis, among other features.
Multi-Language Support and API Integration
- Synthesio supports data collection and analysis in multiple languages and integrates with various business intelligence tools through APIs, allowing for centralized data management and visualization.
Crisis Management and Campaign Tracking
- The platform is equipped with tools for crisis management, enabling businesses to quickly respond to negative feedback or crises. It also supports campaign tracking, helping to measure the success of marketing campaigns.
Additional Capabilities
- Synthesio Beam: This is a real-time social media command center that visualizes social KPIs in a multi-screen display, suitable for sharing within an organization or at events. It helps in breaking down data silos and promoting data-driven decision-making.
- Global Customer Success Team: Synthesio offers 24/7 support from its Global Customer Success Team, providing tailored onboarding plans, project blueprinting, and specialized consulting to ensure successful implementation and usage.
- Data Privacy and Security: The platform is equipped with robust security measures, including anti-DDoS protection, PCI DSS, ISO/IEC 27001, and SOC 1/SOC 2 (Type II) certifications. Data is stored in geographically diverse, high-security datacenters.
In summary, Synthesio is a powerful tool for businesses looking to leverage social media and consumer data to make informed, data-driven decisions. Its extensive range of features and advanced technologies make it a comprehensive solution for social media analytics, trend analysis, and consumer engagement.