What is Clearscope?
Clearscope is a sophisticated keyword research and content optimization tool designed to help SEO and content marketing teams enhance their content’s performance in search engine results. Here’s a detailed overview of what Clearscope does and its key features:
Core Functionality
Clearscope’s primary function is to analyze and optimize content based on the top-ranking pages for a given keyword. When you enter a target keyword, Clearscope generates a report by scanning the top 30 pages (or a customizable range) that already rank for that term. This process typically takes a few minutes and provides a comprehensive set of recommendations to improve your content’s SEO.
Key Features
Content Optimization
- Optimize Feature: This is the heart of Clearscope. It grades your content based on its relevance and comprehensiveness, comparing it to the top-ranking pages. You receive a letter grade (A to F-) indicating how well your content is optimized.
Keyword Research and Suggestions
- Clearscope identifies and extracts key terms and phrases used by the top search results for your target keyword. It suggests these terms, including their frequency and usage in headlines, to help you create more comprehensive content.
Content Planning and Outlining
- The tool helps in planning and outlining content by suggesting headings and terms that should be included to make your articles more readable and SEO-friendly. You can use these suggestions to create a structured outline for your content.
Real-Time Feedback
- As you write or paste your content into Clearscope, it provides real-time feedback, including a content grade, word count targets, readability scores, and checks off the keywords you have used. This ensures your content aligns with the recommendations.
Competitor Analysis
- Clearscope offers insights into what your competitors are doing by analyzing their content. You can see the average word count, readability scores, and other metrics of the top-ranking pages, helping you understand what Google users are looking for.
Additional Tools and Features
- Research and Outlines: Clearscope provides tools to discover relevant keywords, including metrics like average monthly searches, competition, and cost-per-click (CPC). You can also find trending keywords and exact match keywords.
- Semantic Grouping: The tool groups semantically associated terms together, making it easier to include related keywords in your content.
- Content Inventory and Performance Tracking: Clearscope allows you to monitor the performance of your existing content, enabling you to maintain or improve crucial metrics such as content grade, clicks, average position, and SEO value.
- Integration: Clearscope integrates seamlessly with platforms like Google Docs and WordPress, making it easy to optimize your content directly within these tools.
Advanced Settings
- Domain Blocking: You can exclude specific competitors from your reports, although this may affect the accuracy of the results.
- Term Exclusion: You can exclude low-relevance terms from future reports.
- Additional Credits: If you run out of monthly credits, you can purchase additional ones.
User Experience and Support
Clearscope is known for its user-friendly interface, making it accessible even for those with less experience in SEO. The tool offers free onboarding and training, as well as great customer support across all plans. The simplicity and powerful insights provided by Clearscope make it an invaluable resource for content creators and marketers.
Pricing
- Essentials: $199/month, suitable for smaller teams with unlimited users and projects but limited on content inventory pages, keyword discovery credits, and content reports.
- Business: $599/month, includes a dedicated account manager, more credits, and additional features like AI content generation.
- Enterprise: Custom pricing, offering advanced features such as a custom data pipeline, crawler allowlisting, geo-targeting, and single sign-on.
In summary, Clearscope is a powerful SEO tool that streamlines the content creation and optimization process by providing actionable recommendations, real-time feedback, and comprehensive competitor analysis, making it an essential resource for anyone looking to enhance their content’s SEO performance.