What is CoSchedule?
CoSchedule is a comprehensive marketing calendar and project management tool designed to help individuals and teams coordinate, schedule, and manage their online campaigns, content, and promotions in a centralized and efficient manner.
Key Features and Functionality
Centralized Calendar View
CoSchedule allows users to connect their blog and social media accounts, as well as other marketing channels, into a single calendar view. This centralization enables users to see all their posts, social media updates, newsletters, and other marketing activities in one place, making it easier to plan and manage multiple projects simultaneously.
Scheduling and Automation
Users can schedule content and social media posts across multiple platforms, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. While CoSchedule can automatically post to most social media platforms, it currently requires manual posting for Instagram, though it sends notifications to facilitate this process.
Drag-and-Drop Interface
The tool features a user-friendly drag-and-drop calendar that allows users to easily rearrange tasks and due dates. This flexibility is particularly useful for adjusting schedules and managing workflows efficiently.
Task Management
CoSchedule includes a robust task management system that helps break down larger projects into manageable chunks. Users can create content-specific tasks or standalone tasks, assign them to team members, and set due dates. The task list is integrated into the calendar view, ensuring that all team members are aware of their responsibilities and deadlines.
Customizable Views and Filters
The calendar can be filtered in various ways, allowing users to view specific types of content, such as blog posts, social media updates, or particular projects. This customization helps in quickly toggling between different views and focusing on specific tasks or projects.
ReQueue Feature
For evergreen content, CoSchedule’s ReQueue feature allows users to select posts that will be automatically reposted at a later time, ensuring continuous content circulation without manual intervention.
Integration with Third-Party Applications
CoSchedule integrates with a variety of third-party applications, including WordPress, Google Calendar, Analytics, and more. This integration enables seamless content creation and scheduling directly from within the CoSchedule interface.
Team Collaboration and Permissions
The platform supports team collaboration with features like discussions, task assignments, and customizable permissions. Users can set up different workspaces with specific controls and permissions, ensuring that team members have access only to the projects and campaigns relevant to them.
AI-Powered Marketing Intelligence
CoSchedule’s Marketing Suite includes an AI-Powered Marketing Intelligence Assistant that helps in generating social message copy, creating entire social campaigns, and upgrading marketing workflows. This AI tool also assists in creating usable graphics and outlines, enhancing the overall efficiency of marketing tasks.
Digital Asset Management (DAM)
The platform offers built-in digital asset management software, allowing users to organize all their content files in a centralized repository. This feature helps in maintaining control over brand assets and avoiding duplicate work.
Customer Support
CoSchedule provides hands-on support through a designated Customer Success Manager for each team, ensuring a smooth onboarding process and ongoing assistance.
Pricing
CoSchedule offers various pricing plans, including a lower-tier plan starting at $19/month (or $14/month when paid annually) and a more comprehensive Marketing Calendar plan at $39/month (or $29/month when paid annually). A free 2-week trial is available to help users determine the best plan for their needs.
In summary, CoSchedule is a powerful tool that streamlines marketing and content management by providing a centralized calendar, automated scheduling, robust task management, and extensive integration capabilities, making it an invaluable asset for both solo entrepreneurs and larger teams.