Product Overview: Insider
Insider is a cutting-edge marketing automation platform designed to empower marketing and customer experience (CX) teams to deliver personalized, cross-channel customer experiences. Here’s a detailed look at what Insider does and its key features:
Core Functionality
- Unified Customer Data: Insider allows marketers to connect and unify data from zero, first, and third-party data sources to build comprehensive individual customer profiles. This includes data from various channels such as websites, mobile apps, email, SMS, WhatsApp, and more.
Key Features
- AI-Powered Predictive Analytics: Insider leverages AI and machine learning to predict customer behavior, preferences, and lifecycle stages. This predictive capability helps marketers anticipate customer needs and personalize marketing messages.
- Cross-Channel Engagement: The platform supports seamless omnichannel customer journeys across over 12 channels, including web, app, email, SMS, WhatsApp, and more. This ensures that customers receive consistent and personalized experiences regardless of the channel they interact with.
- Personalization: Insider enables marketers to deliver highly personalized content and offers based on customer data and behavior. This includes using over 100 attributes, traits, behaviors, and predictions to segment and target specific customer groups.
- Generative AI Solution: Insider’s Sirius AI™ is a patent-pending, end-to-end Generative CX solution that automates the delivery of relevant, personalized experiences. This technology helps in discovering segments, building journeys on autopilot, generating messages for campaigns, and identifying the next best product and channel.
- Campaign Management and Automation: The platform offers tools for campaign management, including drag-and-drop functionality for building campaigns, AB testing, workflow management, and automation of tailored cross-channel journeys.
- Analytics and Insights: Insider provides user-friendly analytics dashboards that enable marketers to analyze every interaction, purchase, campaign, channel, and journey. These insights help in refining marketing strategies and maximizing ROI.
- Integration and APIs: The platform integrates with over 100 data sources and offers extensive API support, allowing for seamless integration with existing tech stacks and ensuring a unified customer experience.
Benefits
- Increased Productivity and Efficiency: Insider’s AI and automation capabilities help marketing teams achieve up to 60% higher productivity and efficiency while driving more growth and revenue.
- Enhanced Customer Engagement: By delivering personalized experiences across multiple channels, Insider helps increase customer engagement, drive conversions, and boost customer satisfaction and loyalty.
- High User Satisfaction: Insider is rated 100/100 for user satisfaction on G2, reflecting its ease of use and the effectiveness of its customer support and account management teams.
In summary, Insider is a powerful marketing automation platform that leverages AI, predictive analytics, and cross-channel integration to deliver personalized customer experiences, enhance engagement, and drive significant growth and revenue for businesses.