Overview of Klear
Klear, now an integral part of the Meltwater ecosystem, is a comprehensive influencer marketing platform designed to help brands streamline, manage, and optimize their influencer marketing campaigns.
What Klear Does
Klear is an enterprise-level platform that enables businesses to find, analyze, and collaborate with influencers across various social media platforms. It is tailored to assist marketing and PR teams in integrating influencer marketing into their overall marketing strategies.
Key Features and Functionality
Influencer Discovery and Vetting
- Klear allows users to find relevant influencers based on specific criteria, including keywords, hashtags, and brand mentions. The platform uses AI-powered technology to vet influencers, detecting fake followers or engagements, ensuring authenticity and reliability.
Campaign Tracking and Analytics
- One of the standout features of Klear is its advanced campaign tracking capability. Users can set unlimited monitors for keywords, hashtags, and @brand mentions to track campaign content across major social media platforms, including Instagram, YouTube, Facebook, and Twitter. This feature provides real-time updates and aggregates all campaign content for a comprehensive performance analysis.
Content Management and Collaboration
- The platform facilitates easy collaboration and content approval processes. Users can share and approve content with influencers, tag the status of each submission, and even create customized coupon codes for seamless communication and campaign execution.
Payment and Contract Management
- Klear automates the payment process and contract signing, reducing the reliance on the finance team. This feature ensures efficient and streamlined financial transactions with influencers.
ROI Estimation and Performance Measurement
- Klear’s deep learning algorithm can estimate the ROI of influencer campaigns, providing valuable insights into which influencers, content formats, and social platforms are most impactful. This helps in strategic budgeting for future campaigns.
TikTok and Social Media Monitoring
- The platform offers robust monitoring capabilities for TikTok and other social media platforms. Users can track account activity, identify frequently used hashtags, and recognize fake accounts or negative content.
Reporting and Analysis
- Klear allows users to create and share detailed reports on specific topics or regions, providing actionable insights into audience interests and engagement patterns.
CRM and Communication Tools
- Klear Connect, an integrated CRM tool, enables constant communication with influencers, making it easier to manage relationships and campaign activities.
Integration with Meltwater
Since its acquisition by Meltwater in 2021, Klear continues to operate with the same leadership and product offerings but now benefits from the resources and global reach of Meltwater. This integration is expected to accelerate innovation, product development, and the scaling of Klear’s influencer marketing technology.