Oktopost Overview
Oktopost is a comprehensive B2B social media management platform designed to help marketing teams amplify their brand presence, engage with audiences, and measure the impact of their social media activities on business objectives.
Key Functionality
Social Media Publishing and Scheduling
Social Media Publishing and Scheduling: Oktopost allows users to plan, create, approve, and schedule social content across multiple networks, including LinkedIn, Twitter, Instagram, and Facebook. The platform features a robust social media calendar where posts can be easily dragged and dropped to adjust schedules and fill content gaps.
Campaign Management
Campaign Management: Every post published via Oktopost is assigned to a specific campaign, enabling simplified content management and improved reporting. This campaign segmentation helps in tracking and measuring the performance of each campaign across various KPIs and metrics.
AI-Assisted Content Creation
AI-Assisted Content Creation: Oktopost integrates OpenAI’s GPT-3 technology to streamline content creation. The AI-powered tools help in modifying and generating new ideas for messages that resonate with different audiences, and also provide customized posts for employee advocates to promote the company in their own voice.
Approval Workflows and Collaboration
Approval Workflows and Collaboration: The platform includes approval workflows that enable team members to review, approve, and collaborate on social posts before they go live. Features such as leaving comments, viewing revision history, and requesting changes are all available in a seamless interface.
Media Library and Content Consistency
Media Library and Content Consistency: Oktopost offers a Media Library where team members can access and use approved visuals, ensuring consistency in content creation and contributing to a cohesive and professional social presence.
Analytics and Reporting
Analytics and Reporting: The platform provides detailed analytics and reporting capabilities, including social conversion tracking, advocacy board metrics, and the ability to attribute success to specific social activities using UTM parameters. Users can build custom dashboards and track actionable metrics that span engagement, acquisition, and audience insights.
Employee Advocacy
Employee Advocacy: Oktopost features a built-in employee advocacy board that allows employees to share company messages from their own accounts. This increases reach and engagement, and all activities are fully tracked and aggregated as part of a campaign.
Social Listening and Monitoring
Social Listening and Monitoring: The platform includes social listening tools that track every post on social media and across the web, helping users understand conversations around their brand, competitors, and industry. This enables informed decision-making and impacts brand communication strategies.
Integration with Other Tools
Integration with Other Tools: Oktopost integrates natively with major marketing automation and CRM platforms such as Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365. This integration helps marketers leverage social data to improve customer experience and drive revenue growth.
Compliance and Emergency Management
Compliance and Emergency Management: The platform includes features to protect the company’s reputation by banning specific words and phrases. In case of emergencies, users can pause or purge all social activities, assign employees to take charge, and notify other users.
Mobile App and Accessibility
Mobile App and Accessibility: Oktopost offers a mobile app for publishing content on the go and quickly sharing posts. The platform also supports various user roles, from admin to read-only mode, ensuring that different users have the appropriate access and visibility.
Conclusion
Overall, Oktopost is a powerful tool for B2B marketing teams, enabling them to streamline their social media management, enhance engagement, and measure the real impact of their social media activities on business outcomes.